With us all busy with our daily lives, it's tough to meet our daily nutritional requirements. However, with supplements, you can meet your daily fitness needs. But whenever it's a question of your health, there is a big question mark about supplements, and rightly so. In situations like this, a high-quality supplement label design can set your product apart from the competition.
Labels are essential for marketing any product. Not only do they leave a first impression in a customer's mind, but they are also critical for having a conversation with a customer and for providing all the necessary information about the product. In this blog, we will discuss why label design and packaging are essential, what goes into designing them, the standard services provided by product label designers, and some key mistakes to avoid when designing the label for your supplements.
Why is Having a Quality Label and Packaging Essential?
Whenever a product is in the launch phase, deciding on its label and packaging is almost as essential as the product itself. Here's why high-quality labeling and packaging are crucial to supplement products.
Government Compliances: When it comes to dietary supplements, there are strict guidelines and standards that a product must meet. A label comes in handy for this, as all the nutritional values and allergens can be listed there.
Customer Trust: As the popular saying goes, 'a picture is worth a thousand words'; similarly, a label can tell a story that can gain customers' trust. Not to mention, with all the product details and certifications, a clear, well-designed label is essential.
Brand Visibility: Having a high-quality label can make your product stand out from the competition. In an ever-competitive market, gaining this advantage can be the difference between profits and your market share.
Protection During Shipping: Since the majority of business now happens through E-commerce channels, it is vital to create a label that is difficult to replicate and copy. Similarly, given the risk of product damage during shipping, it is crucial to use proper packaging that can withstand the rigors of shipping.
Gain Positive Publicity: With public preferences trending towards sustainable, eco-friendly packaging, creating labels and best packaging design from sustainable materials can generate positive publicity that improves your brand's market standing. Doing so will, in turn, increase customer trust in your supplement products.
What Goes Into Designing a Supplement Label?
Designing a label for your supplement product is an intricate process. Sure, a product label designer will be a big help, but if you want to ensure your vision is met and there are no errors, it is crucial to understand what goes into designing a supplement label. Here are a few key steps to follow;
Visualization: In this step, visual factors such as logo, font, and color are selected for the label.
Packaging Material: During this stage, the packaging material will be chosen, and the method for applying the label will be determined.
Space For Regulations: In this step, all essential information, such as ingredients, nutritional values, and certifications to be mentioned on the label, will be finalized.
Final Printing: This is the final step in the process. In this, the final printing of the label will commence. You must check during this process that the printed logo matches the finalized one.
What are Some Standard Services Your Designer Should Provide?
While each designer has their own process and range of services, the basics of the services remain constant. Therefore, it is essential to know some basic services that a printer should provide.
Conducting Studies: Before designing your label, it is essential to understand what the competition is doing. Therefore, your label designer should conduct thorough competitive analysis, including A/B testing, to understand the competition and design your label accordingly.
Custom Logo/Label Design: To make things easier for new and generic products, printers always keep standard logos that can be used. However, it is crucial to know whether your designer can also offer custom designs tailored to your needs.
Structural Packing: There is no point in creating a great logo if your packaging is not structurally sound enough to withstand shipping. Therefore, always ensure that the designer also includes structurally sound packaging as part of the deal.
3-D Renders: Before final printing begins, it's crucial to confirm that the design matches your vision. And what better way to confirm that than with a to-scale 3-D render? A reliable designer will always include 3-D renders for final approval before printing can begin.
Common Mistakes To Avoid While Designing a High-Quality Label
Throughout the design process, there is always a chance of mistakes. However, if you are already aware of the common mistakes that other companies have made, there is a big chance that you can avoid them. Here are some common mistakes companies make when designing their logos.
Overcrowding the Label: An overcrowded label confuses customers, leaving them unclear about vital information and even missing a selling point you've tried to make.
Generic Labels: As mentioned above, having a unique label is critical to a brand's success. Not only does that make it harder for competitors to copy, but it also prevents losing market share due to a generic logo.
Non-Compliance: While the design is an essential factor of a label, it should not be the only focal point. It is vital to include all compliance and regulatory information to avoid legal issues. Ensure that all certifications, ingredients and nutritional facts are clearly mentioned.
Inconsistent Logos: A brand must maintain a consistent brand identity. Sure, labels and even packaging materials can vary from product to product; however, the logo should remain the same. Having a different logo can confuse customers regarding your brand.
Final Words
When it comes to your health and well-being, being as cautious as you can is imperative. And in today's busy world, where no one has time to meet the body's complete nutritional requirements, supplements play a significant role. To ensure your company has a competitive advantage, a high-quality supplement label design is essential.
If you are looking to hire a professional label designer with decades of experience, check out Lien Design for all your design needs.