Written by ©2018 Lien Design
No matter how effective your branding strategies may be, there is always room for improvement especially considering the fact that new trends are constantly emerging. That’s why you should perform branding audits on a regular basis. These will help you determine where you are at in terms of your branding and what can be updated and improved upon.
A competitive brand audit will help determine how you are doing as compared to your competitors. Read on to see what’s involved in these types of brand audits.
Find Your Competitors:
Start by figuring out what competitors you want to target. You don’t want to get too many as this will become overwhelming, but too few won’t give you enough of an opportunity to look at different methods different companies may use. Choosing about five is perfect.
Analyze the Brand:
Your analysis will be a multi-step process. Essentially, you want to see the brand as their customers see them. Things you will want to look at include their visual identity and the type of language they use. Their brand and logo design should be scrutinized. If packaging is a factor, scrutinize their custom design packaging. You can also go on their web site, into their stores and speak to customer service to find out what it’s like making a purchase with their company.
Create a Brand Audit Readout:
The final step of the auditing process will be to create a brand audit readout. This will provide you with a comprehensive review of each brand in terms of the types of language and visuals they use. It will help you find similarities and differences between your brand and other brands, so you can better find opportunities for improvement.
Competitive brand auditing can be useful in helping you improve your brand strategy but calling in a professional can be helpful as well. Not only will a professional be able to point you in the right direction in terms of getting a leg up on your competition, they will immediately find areas for improvement in the way you represent your company.
If you’re looking for a branding and design agency in the San Diego, California area, Lien Design is an obvious choice. They are knowledgeable in all aspects of branding from logo, to website design, to packaging and more.
Analyzing your competitors can be a great way to improve your branding strategy and getting a professional opinion will be helpful as well. Every few months, take the time to think about your brand and see if you can find room for updates and improvements. This will help your company to stay modern, relevant and current with the latest trends.