In today’s world, people are paying more attention to social issues and brands are getting onboard. In fact, according to one study, two-thirds of consumers prefer brands that take a stand on social issues which can especially be effective for entrepreneurs looking to appeal to millennials.
But when choosing a social issue to stand behind, things can start to get scary. What if your customers disagree with what you stand for? Will they still buy from your graphic design company? What’s at risk? Here are some tips that may help you so that you can get behind a cause without alienating your customers.
You may be taking a risk, but once you get behind something, it’s important to stay behind it. Appearing wishy washy will just make you seem weaker and less honest to those who disagree with you and even worse to those who support you.
Also, note that it will be easier for startups to get behind a cause than it will be for an established company. After all, an established company has already built their brand and any changes they present, whether it’s in their logo and label design or the other avenues they use to represent themselves, runs the risk of alienating customers. However, this doesn’t mean it isn’t a risk worth taking, no matter where you’re at in your career.
Choose a Cause That’s Relevant
Think of your brand and what it stands for and then choose a cause that you feel is a good fit for your brand. Getting behind these causes shouldn’t just be lip service, you should really put in the effort and have the ability to make a change.
When choosing a cause, you can also look at your customers and what they believe in. If they share your passion for change, you can involve them by including their personal stories and making those part of your mission.
Getting influencers behind your brand and your cause can also make for a more appealing, more effective campaign.
Don’t Be Afraid to Rock the Boat
When you are choosing a cause to get behind, don’t be too safe. Though it might seem like going with a predictable cause will alienate fewer customers, taking a step that’s more radical will pay off in a bigger way. Don’t be afraid to provoke debate and disrupt the status quo.
If you are looking to change directions with a cause you can really get behind, it may be challenging to rework things to incorporate them into your branding strategy. That’s where an expert’s help might come in handy.
If you are looking for a design branding agency that can help you effectively rework your branding, San Diego’s Lien Design is an obvious choice. With years of graphic design product packaging experience and hard work building a reputation in the branding and graphic design industry, they are always on top of the latest trends and can help you rework your campaign in such a way that it will come across smoothly and cohesively.
So find a cause that is right for you and take a step forward to see how it can help you grow your customer base while making the world a better place to live in.
Written by ©2019 Lien Design