Written by ©2019 Lien Design
When exploring the world of branding you will find that there are several different types of branding that are relevant to your business. One of these types of branding is blended branding. Read on to find out more about this type of branding and how you can use it to increase your appeal to consumers.
Blended branding looks at the internal and external image a company portrays. It consists of a combination of corporate branding, employer branding and employee branding. Let’s look at each of these types of brandings to see how they can work together to present a cohesive whole.
Corporate branding entails the properties and characteristics most generally associate with branding. These include logo, customer service, great retail packaging, advertising, products, services and more. It involves the promises a brand makes and what it actually delivers on as well as the customer experience and feedback.
Employer branding looks at your reputation as an employer. It looks at your company policies and the way you treat your employees. When consumers see a company that treats their employees well and allows for diversity, they will be more likely to buy from your company.
Employee branding involves how your employees act and treat your customers. Often, there is some kind of company policy in place that dictates these actions so that a cohesive image gets through to your customers every time they communicate with your staff.
Bringing all these elements together works to create blended branding, a representation of your company internally and externally. When customers see a company that comes through on their promises, treats their employees well and offers the best customer service possible, they will be more likely to purchase from those companies.
If you are looking to promote blended branding within your company, there are a number of things to consider. Because creating this type of branding can be challenging, and works on so many levels, it may be necessary to call in an expert to help you achieve your goals. Lien Design can get you the help you need.
Lien Design is a branding and design agency located in San Diego, CA. Their years of experience has given them the knowhow to work with your company so that you present a cohesive package to customers that will make them feel they are working with a trustworthy business. Lien Design can help you create and website and logo design package, custom design packaging and more.
Blended branding can mean a leg up for your company. If you are interested in using this branding method, Lien Design can help make it work effectively to build brand awareness. Good luck making blended branding work for you.