As the world of branding evolves, new trends emerge each year. As our clocks move forward into 2018, the world of graphic design brings us an array of motifs that may be an updated idea on a developing trend or something completely new. If you are working on updating your marketing campaign for the coming year, here are some design trends you should be aware of. Trying to keep on top of the current trends in graphic design? Consult San Diego’s premier graphic design and branding company, Lien Design.
Sweat the Small Stuff:
Simplicity has been an emerging theme in graphic design, presenting bold, clear ideas in an easy to grasp visual. However, these images also often manage to convey deeper meaning, and this is all due to an attention to detail that must be cleverly conceptualized. The way a letter is formed can make a world of difference, and graphic designers should be on the lookout for the incorporation of these subtleties.
Everything old is new again, and in the world of graphic design, this is no exception. The 80’s saw a barrage of bold colors including neons and unexpected color combinations often incorporated with flat graphics, white backgrounds and clean layouts. This retro packaging design trend is expected to continue to be utilized in a big way throughout 2018.
Emerging in 2017, and expected to continue to grow in the coming year, brutalism is at the forefront of current graphic design trends. These graphics, defined as rough, jarring and jagged, still manage to convey a clear message to its consumers.
In the continuing effort to pack meaning into simplicity, hyper brand distillation continues to reign. This can also be found in the naming of brands where companies strive to pack a meaningful punch into one distinct word which will personify their brand. In graphic design, the trend is to use scalable, digital designs that are still able to convey meaning.
Modern Still Life:
These eye-catching images represent another trend that is expected to keep going strong throughout the new year. Here, simple images and flat colors are used to replicate a scene meaningful to the brand for a look that is contemporary and abstract. This is a trend often featured in the fashion and luxury markets.
3D Design in Typography:
3D technology has been used in many mediums for quite some time now. In 2018, we bring this technology to the world of marketing and graphic design specifically through typography but also in pattern generation and product marketing. A one-color design is a popular trend utilizing the same bold color background as that of the feature product, giving the illusion that the product is leaping off the screen.
Those that want to keep their product design looking modern and fresh, should always be on top of the latest trends in graphic design, investing in the latest graphic design talent to achieve an updated appearance. Consult companies like California’s Lien Design to make sure your products have a current look. Here’s to a great new year for your product!
©2018 Lien Design