Written by ©2018 Lien Design
Perfume is known for being fragrant and seductive. Though a great smelling product is what might drive sales, you can’t smell it without picking up the bottle! A great looking bottle can tell the customer a lot about what’s inside, giving it an appeal that will prompt consumers to find out more. Read on to learn more about what’s making perfume bottle designs enticing to customers this year.
Working on a packaging design for your company? Consult the experts at San Diego’s premier branding and graphic design firm, Lien Design.
Perfume bottle packaging design is about more than making an attractive package design. It has to appeal to people of different demographics, while dispensing the product properly. Therefore, we must look at different aspects of the packaging to determine its appeal to various groups.
The current trend is to create designs that appear as works of art, and appeal to customers in doing so. This creative process can be inspired by music, life experience or daily inspiration. However, it is important that the design is cohesive throughout the bottle including the packaging, bottle label design, fonts, logo and color.
The bottle should also be able to tell a relatable story to consumers. Recent times are seeing the influence of urban youth on the designs, evidenced by bottle label design that feature graffiti and internet culture references. Other common trends include bottles that take on the female form, an undeniably seductive image.
More than a trend, environmentally friendly packaging is almost becoming a requirement in design, and the perfume industry is no exception. While it is difficult for luxury based companies to incorporate sustainable materials, glass, which is recyclable and wood, which can be renewably sourced, can both be put to good use in bottle packaging design.
Another way a bottle can appeal to those who are looking for environmentally friendly products, is by creating a multi-use design. Customers will appreciate a product that can be reused as a vase or sculpture.
Another emerging trend in the perfume world is the effort to create smaller bottles. These bottles are more affordable and convenient. They can be carried around by women who may want to freshen their scent during the day. They are also less of a commitment for those who may want to try out the fragrance before buying a larger version. Smaller bottles can also be handy for customers who would rather have a variety to choose from as opposed to one larger one for every day use.
Creative perfume bottle designs ensure a product that not only stands out on a shelf but is convenient to use and earth friendly. If you are looking to create stand out packaging for your product, consult the experts at California’s Lien Design. They are familiar with the latest trends and are sure to help you create a product that stands out from the competition.