Packaging design can serve as a fun and creative way for brands to express themselves. The fun meter gets pushed up to eleven when considering sweet box packaging design. Here, brands can get as silly as they want, while others, that choose to market themselves as a high end brand, might feature packaging that is more elegant and conservative. Read on to find out about current trends and what some sweets companies are coming out with in their packaging designs.
Many sweets companies want to promote a fun image in the packaging of their products. One company that does this creatively is Fat Pig Chocolate. Encouraging their customers to ‘pig out’ on their chocolate, their packaging is Pepto Bismol pink, featuring a pig on it’s front and a message on the back encouraging eaters to ‘get this in their snout right now’!
Another fun design is one called Chocolates with Attitude. This package encourages customers to choose chocolates based on their mood or personality. Each chocolate is given an individual name like ‘The Caregiver’ ‘Hero’ and ‘The Seducer’ allowing people to express themselves with their chocolate choice.
Some sweet box packaging goes hand in hand with the way the chocolate is consumed, like the chocolates created for the Seibu Department store. The box contains a number of individual tubes made to resemble oil paint sets and each contains a unique flavored syrup. The minimal labels provide a surface eaters can hold on to as they indulge, resulting in minimal mess.
Lien Design created the David Bradley Chocolate line to be a modern and elegant design, that prominently displays the chocolate in bright and beautiful packaging. This chocolate packaging design went on to win the 2013 IDA Award for Design Excellence and was a best seller for this veteran chocolatier.
Lyra is a Slovakian premium line of chocolate bars, whose packaging design was created by Michal Slovak. The company’s local charm is expressed in its paper bag style base and two toned wrapper which is brown on brown for its dark chocolate variety and blue on brown for the milk chocolate. Elegant features include the simple illustration of a cocoa pod and small gold lettering.
Another one of the packaging design agencies to veer from the colorful packaging you might expect on a sweet box, to present a more sophisticated design is Alok Nanda & Company. They took an alternative approach when creating a design for Filter’s chocolate line. The monochromatic packaging, they went for is not only a departure from traditional sweet boxes, but also from the kitsch and colors associated with the chocolate company’s native land of India. Although the brand chose a desaturated look, they retained Indian motifs that would serve to keep them associated with their country.
Clearly, when thinking of modern sweet box packaging design, there are many avenues one can take. Fun, elegant or somewhere in between! No matter what your goals are with your packaging design Lien Design can help. This branding a graphic design company is located in San Diego California and are always ready to make your packaging represent your brand in the best way possible. Contact them to see how they can get your company’s products noticed!