Written by ©2018 Lien Design
Gamification is defined as the application of typical elements of game playing and can include scoring, competition and rules of play. When incorporated into your design and branding process, it can be an effective tool, working to increase engagement and loyalty. Read on to find out more about gamification in branding, why it works and some great examples of how it’s being used.
Gamification in branding can work on a number of levels, but either way, it tends to keep people coming back to your company. Customers may simply enjoy your brand or participating in the gaming process, but more than that, it is the element of being rewarded for their actions that seems to be the driving force. These small incentives can cause people to engage in behaviors they might not engage in otherwise.
Here are some examples of companies who have successfully incorporated gamification into their marketing campaign.
Nike uses gamification in its Nike+Fuel app . This is an app that was originally developed to help the brand keep in contact with customers and gather information about them.
The app works to keep track of customers while they are running. The runners competed against each other, recording their latest achievements and overall performances. This information was gathered on social media and those with the highest achievements were rewarded with trophies and badges.
This type of competition worked as a rewards system to attract customers while Nike was able to keep their brand fresh in people’s minds and gather valuable information that could be helpful in predicting future purchasing trends.
Urban Sport Club:
This brand created a rock climbing themed game where the user climbs as high as they can to win a 3 month contract with the Urban Sport Club fitness company. The game served to increase customer engagement and sales leads while presenting the value of the brand to users. It provided a natural and fun source of competition that yielded a high level of engagement.
The holidays are a great time to up your marketing game. Target was successful in doing this last season with their creation of the Holiday Wish List app. A 3D game experience that allowed kids to create a Christmas wish list and send it to Santa.
The game was successful in attracting an unprecedented amount of engagement and providing the retail giant with valuable information regarding customer preferences for the coming holiday season.
Lien Design is a design branding agency located in San Diego, California. They are familiar with the latest trends in branding and can help incorporate gamification into your marketing campaign. They are also skilled at California web design, graphics, packaging and just about anything else your company needs to get ahead in this competitive world of business.
It can be challenging to stay on top of your competition, but gamification is a powerful marketing tool that can get your company noticed, increasing engagement and brand awareness. Find out how you can incorporate gamification into your marketing by consulting Lien Design. No matter what your company needs, Lien Design can help to make your business successful.