Written by Lien Design ©2019
If you work in the field of design and branding, you know how important it is to be on top of the latest trends. As we head into a new year, let’s take a look at some predictions that are being made on the direction brand design will be taking in 2019.
The Wellness Trend – To Continue or Not?
For the past 10 years or so, brands have tried to appeal to us on a healthier level. Whether healthy or not, these brands use natural packaging design, neutral colors, heroed ingredients, quirky copy and soft claims to make consumers feel they are making a healthy choice when buying the product. Although this trend still seems to be going strong as 2019 takes over, we can’t help but wonder if it will be time for a change in the way brands choose to represent ‘healthy’ and, if so, which direction these brands will be taking.
A Change In Fashion
Fashion brands have been known to exude their high end looks into nearly everything they do…and branding is no exception. However, recently, these brands seem to be taking a turn favoring a bold impact of more generic brand identities. Whether these designs will set the trend for other industries to follow is yet to be seen.
Establishing a Voice
Every brand has a certain voice. Today, with social media dominating the web, it’s easy for a brand’s voice to get lost in the opinions of their customers and the way they are perceived by the masses. In order to have your brand stand out it’s important to keep your voice strong rather than get lost in the shuffle. Be sure your brand identity comes across in everything you do and don’t be swayed by public opinion which could change tomorrow.
How To Stand Out on the Grocery Store Shelves
Because the internet is so prevalent, many people come to a shop knowing exactly what they will buy before they buy it. Therefore, the creative design packaging and labels that brands choose to use are no longer as strong of a selling point as they used to be. What’s more, customers are just becoming used to the stimulus. So, what’s a brand to do to stand out? Perhaps sustainable intent is the way to go!
More Compelling Visuals
With the advent of compelling images available on social media, it is harder to compete in a visual world. Brands need to be thinking out of the box to make a product that really stands out and, more than anything, appears desirable to their customer base. Think of stepping it up a level with images that use art, illustration, design and unique methods to express what products are really about.
Thinking of stepping it up in order to stand out in this increasingly competitive world of marketing? Maybe 2019 should be the year you talk to an expert about your branding strategies. San Diego’s Lien Design is a branding and graphic design company that can help you push your product and services in the new year. Talk to them to find out how to make 2019 a banner year for your company.