Written by Lien Design ©2019
If you are an entrepreneur working on launching a business, you may wonder whether it is best for you to build your company using business branding or personal branding. A business brand is built around an identity you create for your business and is independent of your personal name. A personal brand is built around you personally and your name and your business name will be one and the same.
So which option is best for you? Read on to explore the pros and cons of each.
Pros: Personal brands tend to be easier to create given all the tools that are available to us online like social media and personal website and logo design package. They also allow for more flexibility. For instance, if the focus of your product offerings change, it will be easier for you to grow without having to change the name of your business.
Personal brands also are great launch pads for other business endeavors opening the door for speaking opportunities and other entrepreneurial goals.
They are also great for ‘one -person’ industries. They are ideal for artists, authors, coaches and speakers.
Cons: On the downside, you can’t state what your company does in the name of a personal brand. Because of this, it will take some time before people start associating your name with the product or service you are providing. This will prove to be an obstacle in building your business.
Pros: Business brands are harder to create. This is because they are crafted on an identity that you need to build along with the brand. It takes a lot of hard work, but this could be worthwhile for some people.
Although building a brand takes hard work, the effort you make to establish the identity of your company will give you a better sense of who you are. You will need to think of who your target audience is, your logo and branding and what your company is known for. Doing this will give you a strong sense of what your business provides moving forward.
Business brands are also easier to sell when compared to personal brands. If you decide to move on from your brand and want to sell it to another owner, it will be easier to do so if the business name is associated with its products rather than the person behind it.
Cons: A major con associated with business brands is that they allow for less flexibility as compared with personal brands. Personal brands allow for more space for you to grow if you decide to explore a different avenue in what services and products your company provides. This type of growth is not as easy with a business brand.
Although choosing to build a personal brand or a business brand may be a personal decision for you to make, for most it will come down to what type of business they are trying to promote. But whatever decision you make, the expert advice of San Diego graphic design and branding company Lien Design can help move you forward in your efforts. Good luck making a decision that is best suited for you.