The business world is extremely competitive. In order to stand out with marketing, brands often resort to extreme advertising that is sure to get consumer’s attention. Here are some examples of techniques brands have used which can be considered outrageous, extreme, unusual and, more than anything else…effective!
A German agency created an unusual ad for the Nivea sunscreen company using a seagull drone to squirt unsuspecting children on the beach with its sunscreen product. The drone was 100% real and helped to promote the message that children needed sunscreen during hours of sun exposure and needed it to be reapplied as well. Although the commercial was deemed ridiculous by many, it also served to drum up a lot of attention for the brand.
The chocolate bar company turned to a Paris based branding and design agency to come up with a unique way to introduce their product to a French audience.
As part of the promotion, the company created bars with a square missing. Customers who received these bars were given a code they could enter online. Doing so would allow them to input their own address or that of a loved one. The lucky person whose address was entered would receive the missing square. This would not only provide telling insight into the human psyche…it was a great way to promote the product!
Club Cadet Pro Z Riding Lawnmower:
Some advertising agencies may think that a physical press release is a thing of the past. They brought the trend back in a big way!
The design company decided to shy away from traditional 8x11 paper opting instead to go with a 14 lb. 3 oz, uh, document?? Which was made of the brand’s signature Triple 7 gauge steel, coincidentally also the same material used on their rugged lawnmowers. The press release was outfitted with bolts and shipped to media in a custom crate that also included a complementary crow bar.
When it comes to clever ways to market your brand, the possibilities are endless and those who prove themselves to be out of the box thinkers will get the attention they deserve. For a truly original and effective ad, the use of a great graphic design and branding agency will really help you get a leg up.
If you are in the San Diego, CA area, Lien Design is the one to turn to for great ideas that are sure to catch consumer’s attention. With years in the industry, their out of the box thinking and knowledge of the latest trends will help you to achieve your goals building brand awareness for your company. Good luck moving forward with a unique ad campaign in the coming year.