If you are launching a marketing and branding campaign for your company, it is important to pay attention to small details. These can easily be overlooked when you are focusing more on the big picture, but you would be surprised how important smaller pieces of the whole work to get the message of your project across.
When thinking of these smaller details, typography is very important. The font you use should work well with your company identity while appealing to your customers. Keeping that in mind, here are some trends in graphic design typography you can expect to see in the coming year.
1: Loud and Bold:
Not only will loud, bold typography work to capture your customers’ attention, it can set the scene for the design of your entire campaign. This can be especially effective in masking, which is also trending this year. This is a sort of lettering that allows images or textures to peak through the letter’s outlines.
This blending of colors can be understated or bold but will always serve to catch your audiences’ attention and give emphasis to specific words. It also works to enhance the background of a flat design.
3: Outlined Text:
Outlined text is a great way to send a message and can be included in your logo and branding to make your wording readable while still allowing background images to come through. It works well with a bold or thick font and can seamlessly integrate into many different designs.
4: Minimal Sans Serif:
Minimalism is still playing a big part of design when it comes to branding and marketing and the sans serif font works well to fit into this motif. The use of this font can be especially effective in its ability to evoke emotions in designs that use a lot of negative space.
5: Custom Fonts:
While fonts like Sans Serif are trending, it is always nice to see something completely unique in graphic design packaging and websites. Designers are encouraged to come up with their own custom typography or play around with existing designs to give their campaigns a custom look.
6: Highlighted Text:
Although highlighter pens were invented back in the 50’s, it may have been the 80’s when highlighting really took off working well with the neon color trends that were so popular back then. Well, everything old is new again, and as these neon colors are resurging, we are seeing them being used more often in graphic design. And not only is this a great way to celebrate vintage fashions, it works well to make your lettering more eye catching.
If you are looking to amp up your branding and marketing in the coming year with some trendy designs, it may be a good idea to bring in an expert for help. Lien Design is a design branding agency located in San Diego, CA. They are always on top of the latest trends and have the expertise to provide you with a great looking product that is sure to stand out.
Find out how Lien Design can help you up your branding game with the latest in typography for the coming year!