Written by Lien Design ©2019
When you are building a brand, the type of industry you’re in will set some guidelines as to how you want to develop, but other than that, it’s pretty much a blank slate. While this can be inspirational for some, it can be daunting for others. With so many possibilities for directions you can take your company branding design in, it can be difficult to know where to start.
If you are experiencing a block figuring out how you want to deal with your branding, here are some things you can do to find inspiration.
Knowing Your Target Audience:
You might think you have to go to great lengths to find branding inspiration, but the truth is, most of it is right in front of you. Start by figuring out who your target audience is. Then think of what will appeal to them. Take references from pop culture and use design themes and images they will find relatable.
Look at Your Competitors:
Of course, this can be problematic for some because no one wants to imitate their competitors too closely but learning from what’s come before you can be a valuable in figuring out where you want to take your branding. It is best to check out several competitors and look for patterns in the elements they’ve incorporated in their logo and branding. Then figure out how you can integrate these elements into your campaign.
Incorporate What Your Brand is Really About:
A lot of the inspiration for your brand will come from the brand itself. Look at what the brand stands for and the products and services it offers. Then do your best to convey this in your branding strategy. The more honest and transparent you are, the deeper the connection will be between the brand and its customers.
Finding Creativity Outside the World of Business:
To be truly creative, sometimes you must step outside of the world of business. Take cues from nature and what is around you. This will be helpful in bringing something unique to your branding campaign. If you are working with a team, try to get outside the box to have a little fun and see how this enhances creativity.
Consult an Expert:
While many companies would like to come up with their own ideas regarding branding, it’s always a good idea to consult an expert. Someone with years of experience in the branding community will be able to help guide your ideas to make sure your branding will resonate with your target audience.
If you are looking for a design branding agency that can help you come up with out of the box ideas, Lien Design is highly recommended. Based in San Diego, CA, their experience in the branding industry will help you create a campaign that is sure to be effective and help your company to grow.
So, if you are looking to develop a branding campaign for your company, think of your brand, what it stands for and who it appeals to. Look to other brands and your environment for inspiration. Follow up by consulting an expert who can help develop your ideas. Good luck creating a stand out campaign for your company.