Written by Lien Design ©2019
When we think of branding, most of us think about the way it relates to a business and the products and services it has available. However, personal branding is another side of branding which is relevant when someone wants to develop their persona and how they are perceived in the public eye.
Just as is the case with business branding, design plays a major role in personal branding. It can come into play in web design, building a logo and the setting up of your profile on social media. This article will look at how to establish a personal brand and the role design plays.
Establish your Brand Identity:
Establishing your identity will be the first step as this will dictate how design is used to represent you. Think about how you want to be perceived. Research your audience and competition. Then work on developing a unique tone of voice that you feel works best for you.
Once you have established an identity, you can begin working on a design. This will include a logo, a font palette and a color palette. Think of the elements that best represent you. Then do your best to keep your design consistent across all mediums including your web site, any physical unique marketing materials and any products you may have available for sale.
Networking is vital for any businessperson looking to establish a reputation within the public eye. Social media is a must. Set up online profiles on all the relevant channels using a customized page design that best represents you. In addition to social media, you will also be networking in person so be sure to have attractive business cards to distribute at conferences and meetings.
Create a Style Guide:
Once you have all these pieces in place, it is highly recommended that you create a style guide. A style guide is basically a reference manual that contains information about the colors and fonts you use to make it easier to continue creating media. Style guides can be updated as needed and can continue to evolve as your brand develops.
Just like many companies bring in an outside designer to help them with their design development, this may be a necessary step for you to take when you are working on your personal brand. If you are looking for a branding and design agency in the San Diego CA area, Lien Design is highly recommended.
Lien Design has years of design experience. They have worked with several people and reputable businesses to establish a name for themselves in the graphic design industry. They are on top of the latest trends and will see to it that your brand stands out from the competition.
Building a personal brand may seem simple but launching an effective campaign is not as cut and dried. Team up with an expert to make sure your brand identity is unique and relates to your target audience. This will ensure you are armed with the tools that will help your personal brand grow.