A good packaging design infuses energy into the product and sparks interest in exploring the product within. Here are some of the key elements of good packaging that can help you achieve:
A good packaging tells a story
It sparks curiosity
It makes the statement
Smart structural packaging can make your product stand out and turn your product into an experience that speaks directly to your audience. Let us look at how smart structural packaging can help your brand.
What is structural packaging?
Structural packaging is the process of designing and engineering the packaging of a product to provide it with shape and support. It involves creating a solid structure that safeguards the product during transportation and while on display. Here is why structural design is important:
Gives shape and protection.
Keeps items safe in transit and use.
Helps boost ease and user experience.
It also plays a key role in the product usability of the product and offers convenience in handling and opening. The key idea of this packaging is to improve the overall customer experience while protecting their products from damage.
How does structural design impact packaging?
A good structural design strategy can make your business more successful and also make it easier for users. Here are the seven ways structural design can help your brand.
1. Create Unique Shapes that Stand Out on Shelves
Packaging that grabs attention on a crowded shelf is a key component of driving sales. A shape that is eye-catching can disrupt the routine of the shopper and encourage them to pick up the product. You can increase the visibility of your brand by developing distinct shapes that are unusual or striking. Unique shapes have the power to catch the eye of the consumer right away and could lead to better shelf presence and a higher chance of purchase.
2. Improve the feel factor.
A feel factor means the overall user experience and emotional connection that a user creates while interacting with a product. Structural packaging has the power to impact engagement and loyalty because a positive emotional connection with a product is more likely to:
Return to the product
Recommend it to others
Be more forgiving of minor issues
Pay more for better features.
Knowing consumer psychology helps you create packaging that promotes the brand and makes customers loyal.
3. Tell your story about your band through shape.
Creative structural packaging design can be a way to tell the story of your brand. You can make your product more memorable by reinforcing the core message through the packaging shape.
The shape you choose for your packaging can convey the values of your brand and create personality within the users. A bold and angular shape conveys a sense of confidence and energy.
4. Refresh Category Perceptions and Drive Sales
Changing the structural design can revitalize the entire category in the industry sectors where packaging has traditionally been plain or uniform. It has happened in the juice industry when brands moved from plain tetra packs to transparent plastic bottles. The new packaging enabled customers to view the fresh juice and floating pulp inside to emphasize the healthy and natural attributes of the product. This innovation changed consumer perceptions and helped boost sales as it aligned with health-conscious trends.
5. Improve Usability with Easier Openings
Convenience plays a key role in user experience, and easier-to-open packaging can make a big difference. Simple design changes like twist-off caps or easy-open mechanisms not only improve functionality but also increase customer satisfaction. This often leads to repeat purchases. Easy-open packaging can:
Reduce frustration
Increase convenience
Improve accessibility
Many snack food and pharmaceutical packaging companies have introduced easy packaging for consumers and patients to have easy access their products.
6. Increase Premium Perception for Greater Profitability
Structural packaging is a key factor in to play in increasing the perceived value of the product. Customers often associate the product with better quality when they see packaging that looks well-made and feels high-quality, it makes them feel more confident about the product and easier for brands to charge a higher price because people are willing to pay more for something that looks luxurious or special. Structural packaging can help make your product stand out as a premium option in a crowded market by using unique designs or materials.
7. Enhance Dispensing Efficiency
One great way to make sure your product stands out is by using a unique design. A unique packaging design can have combination of unusual shapes, bold curves, and different packaging styles. It is what makes your product hard to miss for the prospects. A well-designed structure not only boosts your brand but also makes your product stand out in any store.
Conclusion:
Consumers often take notice and respond to the brands that work to make a difference. That is where structural packaging improvements can help you win more commercial battles.
Contact us if you need expert advice to gain insights into the possibilities and what is possible through design. Do not hesitate to contact Lien Design.
Elevate your product with smart structural packaging! Check out Lien Design Google reviews and start planning your branding & package design today!