Rebranding is always an option but there are a few things you must recognize before you start the process. First thing is that rebranding is always a risk. There are many variables and components that go into an effective rebranding that companies sometimes overlook and result in a negative rebrand and loss of profit. That is why before you begin the process, you need to seriously ask yourself if rebranding is the solution to your problems or is there a different way to fix your issues? If your target audience is changing then it is smart to change with them or if a competitor is stealing your clients then a rebrand might be what you need to reel them back in.
