Thought leadership…

...sounds interesting, but what exactly is it? Well, the internet defines it as an individual or firm that is recognized as an authority in a specialized field, one whose expertise is sought and often rewarded. It goes on to say that thought leadership can be used to increase demand for a product or service. Sounds interesting… but perhaps easier said than done. Well, there is a process to becoming a thought leader and San Diego graphic design and branding company, Lien Design can help you to achieve this goal. Read on to find out how you can attain the title of thought leader in your field.

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Creating a visual identity for your company can be fun, but it can also be challenging. Your company’s visual identity can be key in bringing customers to your site, and keeping them there. It involves many components that can work on a physical and emotional level. To make sure you are building an optimal visual identity for your product, you may want to consult experts like San Diego’s branding and graphic company Lien Design. Here are some tips about how to make your company stand out to most consumers.

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When we think of making a product that really stands out on the shelf, we have to think of an eye-catching label, stunning color schemes and a terrific package design. There has been an emphasis on unusual package designs in recent years that has resulted in some great trends that you might want to consider when thinking about the packaging for your product. Keeping budget and the competition in mind, it may be a good idea to consult experts like San Diego’s Lien Design. Lien Design is on top of the latest trends in packaging design, and they are sure to make your products catch shopper’s attention.

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Packaging design plays a key role in the branding of products. An attractive and/or practical package design can make a product stand out on a shelf and increase its appeal to consumers. But packaging design is something that evolves throughout the years and can be a sign of changing times. San Diego’s branding and graphic design company, Lien Design, is on top of the latest packaging design innovations and they know what it takes to make your product shine. Here are some packaging design trends that seem to be dominating the market for 2017.

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What is a logo? A logo is more than an interesting design that incorporates your brand or company name. It is the first, foremost and most recognizable part of your company’s identity. That is why it is so important to create a logo design that represents you in the best way possible. And once your company determines what its logo design will be, you want to stay consistent.  That’s why it’s important your logo is done right from the very beginning. San Diego graphic design and branding company Lien Design understands the importance of creating a great logo that will ensure your company has a relatable and unique identity.

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The world is getting smaller and there is a demand for mass appeal in the way products are distributed globally. There is an increased opportunity for brands and retailers to widen their customer base to an international market, but they need the right branding to go along with it. If you are a company that is considering expansion into an international market, you need a graphic design and branding team that understands how to appeal to consumers both in the U.S. and overseas. San Diego’s Lien Design can help you achieve that goal providing an innate understanding of global marketing that can help you grow your company.

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The world is becoming more culturally diverse as time goes on and there is a need to speak to that in branding and marketing terms. However, many companies make mistakes when attempting to do this, thinking more about demographics than demand. To keep your business successful, you need a company that understands how to appeal to the masses. San Diego graphic design and branding company Lien Design understands how best to reach out to your target audience regardless of cultural background. Read on to find out more about how to show your product in it’s best light.

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Wow! Can graphic design really change a company’s identity? Well, when we consider how graphics can come into play in logo design and advertising, it sure can...and that’s huge! When you think about it in these terms, you want to make sure you are leaving the graphic design responsibilities in the hands of a company that really knows what they are doing. San Diego packaging design and branding company Lien Design has a vast knowledge of graphic design and knows how to implement in such a way that it can change your company’s identity for the better. But, before we discuss that, let’s look at the ways in which graphic design can help develop your company image.

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For years, drugs and alcohol advertising has been the source of great controversy. There is no doubt that both drugs and alcohol can have negative effects on people and teens in particular. However, whether advertising is contributing to the use of alcohol and tobacco in a harmful matter is perhaps the most controversial part of the discussion. San Diego package design company and branding consultant, Lien Design, is well aware of the possible consequences of alcohol and tobacco design and marketing and can share some findings with you.

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Ah, the age of the internet, a brave new world where communication is so convenient…it seems like a dream for branding and advertising, an opportunity for companies to directly connect with potential consumers. However, this reach of social media has proven to be a double-edged sword for many. Ineffective branding can prove to make some brands less significant if they can not connect to consumers on a cultural level. San Diego branding and graphic design company, Lien Design understands how to connect with patrons on a cultural level and they can help your product make that valuable connection.

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While marketing and advertising can be important, it’s also great to have a stand out item sitting on the shelves. A catchy jingle could get caught in a consumer’s head, but nothing will attract them like a great looking product that is enticing to pick up and perhaps end up purchasing. California package design and marketing company, Lien Design, understands the importance of attractive and modern packaging. They are always on top of current trends, ensuring your product will be a stand out. Here are some up and coming packaging trends for the year.

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When you are trying to sell your product, branding is key. However, not every packaging graphic design is perfect and mistakes are often made. Although this could be viewed as a learning experience for the designer, it could be a potentially fatal error for business owners who may lose a substantial amount of money to common branding mistakes.

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When thinking about creating design to advertise your product, culture is a major factor that comes into play. You may think that if one type of graphic design appeals to one culture, it will appeal to every culture, but the truth is, not much is universal in this world, and you need to consider that in your packaging and advertising. San Diego graphic design and branding company, Lien Design understands how to appeal to different cultures so that your product is sure to be a stand out, wherever it’s being sold.

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Branding is used to create a significant presence in the market for the purpose of attracting customers and converting them to loyal consumers. The process involved in creating an exceptional name and image for a product in the consumers' mind can be accomplished through advertising campaigns with a consistent theme among other strategies. This is why Lien Design pays serious and creative attention to branding. San Diego and California are globally competitive cities where branding means serious business. This means these are cities where business owners shouldn’t joke around with branding in order to remain relevant and compete favorably in the market place.

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Lien Design knows the importance of color and how color affects buying action. This is why we pay close attention to the coloring of the packaging designs we create. Have you ever bought anything at a store, let's say in California, because it’s associated or related to your favorite color? Have you been attracted to any product because of the color used on the packaging design?

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Planning to establish a company on your own? Cheers to that! You're probably thinking of a unique business name, a logo, and a tagline by now. You may have tons of plans for your business, and you're so excited to start all of those.

But even if you're excited with the thought of finally owning a business yourself, don't fall into the trap of infringing another company's trademark. In the United States, trademark infringement is a top priority for a certain agency called the U.S. Patent and Trademark Office, also known as USPTO.

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Technology moves at the speed of light in today's world, and naturally graphic design has jumped on the same fast track.  You have to wonder if graphic designers even have a chance to blink, if they do, they may be left behind.  So just how much influence does technology actually have on graphic design? 

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First impressions always last a long time. Since the product’s packaging is the very first thing you can see as a consumer, it acts like an appetizer or a first-hand impression of what the product is all about. Most consumers look at the packaging and react to it at that moment.

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Accessibility is something society has become accustomed to.  We reside in a world of convenience, with smart phones, tablets, and apps.  This leads up to the fact that when a consumer reaches out for something, and it's not accessible, they move on.  Accessibility equals a purchase, plain and simple.  Branding design need to be eye catching, but it needs to be easily accessible as well.

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Todays world of advertising is nothing like it was even a couple of years ago.  If you happen to be in advertising, you undoubtedly know that if you blink, you have missed something. And it may be a very important something.  Ten years ago, advertisers made the assumption that they had the upper hand.  MySpace, YouTube, andFacebook were all the new “wow”.  It made  sense for branding  designers to jump on the social media bandwagon, it was like large neon arrows pointing, “go this way”. 

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