Created in the farms of Chimayó, New Mexico, Tsimayo is a unique hot sauce that required a unique label design.
Lien Design was tasked with designing the packaging to be authentic and true to its roots, while also bringing a fresh new look to the brand.
The design borrows the coloring and skeleton theme from the original design, but with updated hand-lettered typography, new refined custom illustration, and bold taste-appealing graphics.