Written by Lien Design ©2017
What’s in a name? This may be a rhetorical question for many people, but when it comes to finding the brand name for your business, company or product, the answers to this question are endless. The name of your brand will be the number one contact point for customers in how they perceive your brand, and establish its identity in their minds. There are many things to consider when trying to come up with a perfect name for your product. The experts at San Diego graphic design and branding company Lien Design can help you on your way to coming up with a great brand name.
Clarity is Key:
When a customer hears the name of your brand, you want to give them a clear idea of what your company does. To do this, you might want to think of words that are relevant to your company’s business or your product’s purpose. Brainstorming these words may help you decide on a name.
Along the same lines of having your brand name give customers a clear idea of what your company is all about, you might want to also add some descriptive adjectives. This doesn’t mean you have to say exactly what the product does in its name, but rather, the name you use should capture the essence of the product.
Make it Memorable:
You want to come up with a name that will stick in your customer’s heads. To do this, you want to find a name that is unique, so that it stands out from the others and stays in people’s minds. The brain will also be more likely to remember a name that appeals to a physical or emotional sensation.
A short name will be easier to remember. This is due to the brain being unable to juggle too much information at once. A shorter name will be catchy and will roll off people’s tongues. Along these lines, one should use familiar words or sounds.
Make it Easy to Spell:
Some may want to incorporate “cute” misspellings or play on words in brand names by changing letters around. Although this can be clever in concept, it is likely to lead to confusion in the long run.
Connect with Your Audience:
Think of who your product appeals to. Think about their style, age, income and language. Try to think of a name that they are going to be curious about and want to hear more from.
Embrace Trends…But Not TOO Much:
Obviously, you don’t want to find a name that is outdated, making your brand seem like it’s not relevant in modern times. On the other hand, a name that is too trendy may become passé in a few years. Try to find a happy medium between the two when finding a name for your brand.
To summarize, when trying to come up with a brand name, try to find a unique, catchy name that appeals to your audience’s modern brand sensibilities, yet will endure the test of time. Hmmm, easier said than done perhaps. But the experts at San Diego’s Lien Design can guide you on a path to finding a great brand name for your company. It’s a very important step for business owners and a key building block to creating a brand’s identity.