If you shop in your own country, you will find the products you need easily. This is largely due to the packaging design. The colors used, logo and shape of packaging are all so embedded in your mind, it’s easy for you to find the products you are looking for.
If you go out of the country, however, finding the products you need will not be as easy. This is because the culture of different companies changes the way products must be represented. Here are some interesting changes you can see in packaging when you travel from country to country.
When it comes to innovative food packaging design, language can account for major changes in how a product is represented. Kentucky Fried Chicken is one example of a company whose name changes in different countries according to the language the people there speak. For instance, in the French speaking province of Quebec, the company is referred to as Poulet Frit Kentucky.