There is no doubt that the pandemic has changed the world. For most of us, it has changed many aspects of our everyday lives. It has also affected the way most businesses operate.
The food industry is one that has been majorly affected by the coronavirus. With people no longer able to eat in a public setting, they are counting on getting food delivered, often in frozen form. This calls for updates in product packaging along with great package design.
The packaging updates that are taking place will likely change the future of frozen food packaging dictating trends for the new year. Here are some updates to look out for.
Versatile Packaging
Consumers prefer amazing packaging design that goes straight from the microwave to the freezer and back again. Cook/heat/steam bags are a favorite because they can be prepared and eaten, in some cases, without even using utensils. Not only are these convenient, but they also cut down on waste.
Resealable Products
Consumers are looking for packaging that increases shelf life by protecting food from freezer burn. Single-use, pourable packaging, and resealable products are a favorite for this reason. Modified atmosphere packaging is another trend that is popular in the frozen food market as it modifies the composition of the internal atmosphere product to increase the food’s shelf life.
eCommerce
Many diet companies offer meal plans that consist of prepackaged food being delivered straight to the customer’s door. These are often packaged in single-serve portions with each item in its own carton and/or compartment. They work to cut down on waste and often utilize eco-friendly materials like cardboard.
Horizontal to Vertical
As frozen food is getting more popular, it is more likely to be showcased in supermarkets where retailers now stand it up vertically instead of laying it down horizontally. As such, manufacturers are making products that stand more easily. They are also making more eye-catching packaging designs to make the food look more attractive when it’s being displayed.
Sustainability
Sustainability is a trend that is not going anywhere. Consumers appreciate companies that make efforts to save the environment and businesses can benefit from the lower costs and rebates that come with using sustainable materials. The frozen food industry is making a move towards sustainability using cardboard boxes and cutting down on the use of plastic. Biodegradable shrink wrap is another item popularly incorporated in frozen food packaging.
Smaller Packages
Manufacturers are also aiming to make frozen food packaging smaller. The smaller size takes up less space in freezers in homes and retail stores. Retail stores are also better able to display smaller packages.
If you are in the frozen food industry and feel you can benefit from more competitive packaging, Lien Design will help you update with a look that is perfect for this brave new world. They are on top of the latest trends and will help you create convenient packaging design California that makes your products stand out from the rest.
The frozen food industry is booming and it is bringing a wide range of packaging trends with it. How will you be updating to make the most of the uptick and endure the test of time?
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