If you shop in your own country, you will find the products you need easily. This is largely due to the packaging design. The colors used, logo and shape of packaging are all so embedded in your mind, it’s easy for you to find the products you are looking for.
If you go out of the country, however, finding the products you need will not be as easy. This is because the culture of different companies changes the way products must be represented. Here are some interesting changes you can see in packaging when you travel from country to country.
When it comes to innovative food packaging design, language can account for major changes in how a product is represented. Kentucky Fried Chicken is one example of a company whose name changes in different countries according to the language the people there speak. For instance, in the French speaking province of Quebec, the company is referred to as Poulet Frit Kentucky.
Americans looking for a low-calorie soft drink will automatically start seeking out the silver and red custom design packaging on the can that is labeled as Diet Coke. However, in some parts of Europe, the word diet does not necessarily mean low calorie. If you are looking for the same great taste in a low-calorie drink in those parts of the world, you will want to look for Coca Cola Light.
Fun fact, the main reason Coca Cola has been working on developing Coca Cola Zero is because they are attempting to make a low-calorie product that is universally accepted.
If you are outside the U.S. and looking for Tide laundry detergent its familiar bright orange amazing package design will not be hard to find. However, the name of the product may be source of confusion. In Turkey, the product is named Alo and in Central Europe, it’s named Vizir. In countries like the Philippines and Indonesia, it comes in soap rather than powder form.
If you are a manufacturer who sells products in different countries, you will want to make sure you provide packaging that will appeal to people, no matter where they may be located. The right branding and design agency can help you achieve this goal.
Lien Design is a design agency located in San Diego, CA. They are familiar with the latest trends and cultures around the world and they are sure to provide packaging that relates to everyone. In addition to packaging, they are also skilled in web design, print and whatever else your company needs to make it tick.
It can be interesting to explore different cultures and find out their preferences when it comes to product design. As a manufacturer, it is critical to be on top of what it takes to make your product sell all over the world. Good luck finding a universal design that helps your company reach its goals.
All designs and trademarks are property of their respective companies and are being shown for educational purposes only.