Good food packaging design will serve several purposes. It will provide an easy way to open, close and even use the product. It will protect the product and also provide the consumer with relevant information. But perhaps most importantly, it will catch the eye of the consumer to promote sales.
When creating package designs for products, it is essential to note that the elements you use in your packaging will work on a psychological level to attract consumers. This article will provide some insight on the tactics you should use to appeal to customers on an emotional level.
The color you use for your product packaging will affect the way it works to attract customers. You want the colors to be eye-catching, but more than that, you want them to evoke certain emotions which may differ depending on your brand identity. For instance, red inspires passion, blue is relaxing and soothing.
Think of the message you want your retail packaging design to send and use a color that will communicate this message through the design.
The shape of your design will also evoke emotions and help your product to stand out. A perfect example of this is the Aunt Jemima syrup bottle. It is a takeoff on traditional syrup bottle shapes with the Aunt Jemima shape incorporated offering a sense of comfort and home while making the product stand out.
Another thing worth noting is that adding curves in your product design will make for a product that is more appealing to consumers. Straight angular lines are often perceived as threatening.
The texture of your product can also make it appealing to consumers. For instance, something with a soft, fluffy texture will make a consumer want to hold on to it longer increasing the likelihood that they will make a purchase.
It has also been shown that a beverage sold in a strong, sturdy bottle will make consumers think the product is higher quality and therefore better tasting.
The typography you use on your packaging design will affect the way customers perceive your product. An ornate font will give off an air of elegance while one that is decorative will be perfect for a product that is fun and whimsical.
Determine the message you want to send to your customer and use the typography you feel will best represent your product.
If you are looking to reach your customers on a psychological level, you will want to use a graphic design branding agency that knows what they are doing. Located in San Diego, CA, Lien Design has years of experience in all aspects of branding including logo and packaging design, web design and more. They take the time to familiarize themselves with their clients and create packaging that is eye-catching, unique and works to boost conversions.
If you are looking for a packaging design that will take your company to the next level, consult the experts at Lien Design. They are on top of the latest trends and can provide your packaging with a look that is sure to get your product noticed.
All designs and trademarks are property of their respective companies and are being shown for educational purposes only.