If you are a gamer, you are probably familiar with the concept of augmented reality (AR). This technology is used to superimpose virtual information on to the world we see.
Well, did you know that this technology can also be used on product packaging?
The way AR is integrated into contemporary packaging design can vary, but often it is accessible on your smartphone. Once you have a product in front of you, you can use your smartphone to capture the product through your camera and it then provides you with a platform that gives you information on the product that may not have been apparent by looking only at the label.
Products can achieve this in their packaging through the use of a QR code or some minor tweaking in their design.
Google and Apple have both supported software programs that make it easy for developers to create AR content for smartphones and for consumers to access the content.
Benefits of AR Packaging
There are many benefits of AR in the world of branding and packaging design. Here are just a few:
Provides the Consumer with More Information:
AR packaging allows consumers to access information that is not on the packaging. This can include nutrition information, contact information, and even artwork or trivia.
Improves Brand Loyalty:
Using AR is exciting and provides a positive experience to customers. This is a great way to increase engagement and loyalty.
Attracts More Customers:
Most customers are willing to pay more for an experience. If they have the opportunity to use AR when they buy your product, it may make them more willing to purchase it.
Helps You Stand Out from the Competition:
Because AR is relatively new, not many brands are using it. Those who take advantage of this technology while it is still considered innovative and exciting will have a leg up on their competition.
It’s Easy to Use:
Because AR software is readily available it is easy for businesses to use and it is even easier for customers to scan the QR code to enjoy the experience.
If you are looking to incorporate AR in your product packaging design or if you are looking for other ways to be innovative in your packaging design, it’s a good idea to get an expert on board. He or she will give you the insight you need to make the most of the technology you are using.
Lien Design is a packaging design company located in San Diego, CA. They specialize in product packaging, but they are fluent in all elements of branding and design. They are always on top of the latest trends and have the knowhow to implement them in unique ways to make your company stand out from the competition.
AR is the wave of the future. Find out how you can get on the front end of this new trend by contacting Lien Design. They know what it takes to get their client’s businesses to the next level.
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