If you are a gamer, you are probably familiar with the concept of augmented reality (AR). This technology is used to superimpose virtual information on to the world we see.
Well, did you know that this technology can also be used on product packaging?
The way AR is integrated into contemporary packaging design can vary, but often it is accessible on your smartphone. Once you have a product in front of you, you can use your smartphone to capture the product through your camera and it then provides you with a platform that gives you information on the product that may not have been apparent by looking only at the label.
Products can achieve this in their packaging through the use of a QR code or some minor tweaking in their design.
Google and Apple have both supported software programs that make it easy for developers to create AR content for smartphones and for consumers to access the content.
Benefits of AR Packaging
There are many benefits of AR in the world of branding and packaging design. Here are just a few: