Every brand needs a strong sales and marketing team to make it shine. But when we look at the two components more closely...sales and marketing...which one really drives the success of the brand? Well, the truth is, it’s a bit of both, and it’s impossible for one to work without the support of another. Let’s look more closely at how both sales and marketing work together to build a successful brand. If you are looking to push your brand in its sales and marketing campaign, San Diego branding and graphic design experts, Lien Design, can help.
Thou shalt create a recognizable face for your company. That’s probably one of the big ones in the top Ten Commandments of branding...and a company’s name is the single most identifiable component of a brand. That’s why making the decision to change your brand’s name is one that should not be taken lightly. However, there are times when a change becomes necessary. In this article, we will look at some situations that may call for a brand name change. Thinking of making a brand name change but not sure if it’s the right move? Consult the experts at San Diego graphic design and branding company Lien Design.