Every brand needs a strong sales and marketing team to make it shine. But when we look at the two components more closely...sales and marketing...which one really drives the success of the brand? Well, the truth is, it’s a bit of both, and it’s impossible for one to work without the support of another. Let’s look more closely at how both sales and marketing work together to build a successful brand. If you are looking to push your brand in its sales and marketing campaign, San Diego branding and graphic design experts, Lien Design, can help.
To start, let’s look at your sales team. You can have the best sales people in the world, but they really need a strong market to be successful in promoting your brand. They don’t generate demand for your products and services, they just help push it along. They work by facilitating the buying process, negotiating and closing. However, without a strong market, they don’t have the tools they need to generate sales. They can try to promote revenue through cold calling and networking, but neither of these are very effective in today’s digital marketplace.
In order for your sales team to work effectively, they need to be able to count on certain factors, known as the three T’s. These are as follows:
Territory is the number one predictor of sales. If a territory is hot, it’s hot, and the market dictates what it will buy. You can have the best salespeople in the world, but ultimately, territory is going to be the number one deciding factor in how your product performs.
Timing is also greatly responsible for how a product will perform. The way the economy is going is a big part of this as well as what trends and demands are dictating.
Even though there are many factors that dictate how well a product will do, that may be beyond your control, there is no substitute for having a great sales team.
So being that there are so many independent factors at play when we think about trying to generate sales, what can companies actually do to promote their products? Here are some ideas:
Quite simply, get your brand out there! Get it in front of people and make it visible. Google Adwords and Facebook advertising are both ideal ways to do this but there are also other free and paid media options that can be considered.
Working with reputable companies that may have similar interests to that of your brand, could be a great way for your company to get a leg up. Leveraging a larger, more recognized brand can help you to increase visibility and credibility as well as opening up new distribution channels, reaching new markets, engaging new customers and building brand awareness.
Offer Free Stuff:
Offering free samples and services is a great way to access more customers and give your sales team an opportunity to upsell them and generate sales.
In this competitive market, companies need to look at every aspect of their sales campaign. And while things like branding and packaging design are important, it is also key to have a strong sales team that can work in a competitive market where there is a lot of interest to buy. While circumstances may not always be ideal, it’s good to be aware of what you can do to generate sales during trying times. To make sure your company is always doing all it can to stay on top of the competition, consult California’s Lien Design. They will see to it that your sales and marketing teams are keeping your company running like a well oiled machine.