Written by Lien Design ©2019
Design is a very important part of branding and it should not be overlooked. When creating a branding strategy, it is important to plan carefully as there are several pitfalls your company may fall into that can end up causing more harm than good. Here are some we can think of.
We all want create a logo that stands out but a logo that offends people will get your business noticed for all the wrong reasons. One example is when the London Olympics unveiled a logo meant to have a graffiti like look. However, many found the logo to more closely resemble a Nazi swastika.
Overusing Your Logo:
While a logo is important, it is also essential not to overuse it. Many pour a good amount of their budget into their logos while overlooking other design and promotional elements. Others stamp their logos on just about everything to the point where it is distracting and overwhelming. It is best to establish a simple, elegant logo and use it in a powerful way that it sure to get it noticed.
Using Overcrowded Images:
It is a good idea to incorporate images into your marketing, but if you use too many, it becomes difficult for consumers to absorb information. It also gives off a distracting vibe that makes viewers more likely to look away than become engaged. When creating marketing material, it is best to use images sparingly and create a design that looks attractive and is easy to read.
Using the Wrong Fonts:
The fonts you use in your graphic design branding package should be easy to read and they should have an up to date look. Fonts like Comics Sans, Papyrus and Arial are all considered out of date. And not only should the fonts have a modern look, they should be properly spaced for optimal readability.
Copying Other Brands:
Each brand should have a unique look in order to stand out. It is important not to try to copy other brands as doing so will increase the chances of your brand becoming confused with someone else’s. Instead, try to think about your brand and what it is about to create an identity that is unique and will withstand the test of time.
It can be easy to make any of these design errors but if you work with an expert branding design agency, they will make sure the elements of your design are unique, modern and attractive to consumers.
If you are looking to work with a graphic design team in the San Diego area, Lien Design is highly recommended. With years of experience in the industry, Lien Design can help you create an identity that will do its best to give your brand a timeless and classic appeal.
If you are looking to create an identity for your brand that will help it stand out, call Lien Design first.