There are so many ways graphic design relates to branding. In this article, we will take a look at the different types of graphic design to determine how each aspect of the art can be useful in branding.
Visual Identity: Visual identity is defined as the elements that act as the face of the brand including the shapes, colors and images that are used. A visual identity graphic designer can be useful in helping a business create a logo and packaging design, typography, color palettes and image libraries that can be used to represent the company.
Marketing and Advertising:
Graphic designers who specialize in marketing and advertising will be in tune with visual content that engages the brand’s target audience. They will work with companies to create the visuals for ads that may be used on vehicle wraps, in magazines and in other types of print and digital marketing.
This type of graphic design is incorporated into devices or apps. Designers will want to take care to create an interface that is pleasant to look at and user friendly. Although this type of design is not as directly tied in with branding as some others, your products are always a great representation of your company. Elements can also be added to incorporate your brand’s colors, images serving as a constant reminder of your brand identity.
Publication Graphic Design:
Some graphic designers may specialize in the designs used for books and magazines. This can come in handy in the branding process if a company is creating a catalog or newsletter.
Packaging Graphic Design:
Packaging is a very important element of graphic design. Packaging should be attractive, convenient to use, offer a sense of transparency and prominently display your logo. A good packaging label design can make your products stand out on supermarket shelves to increase conversions. A convenient design can also increase chances of repeat purchases.
Motion Graphic Design:
Graphic designers who specialize in motion will be able to help in the creation of videos, gifs and animation that can be used on the internet to help you promote your brand. With these types of images becoming more popular in the world of advertising, incorporating these elements in your online presence can be a great way to get your brand noticed.
With so many different elements of graphic design, one might think they would have to hire different designers every time they wanted to incorporate a new element into their branding. However, there are many agencies who will provide different types of branding serving as a one stop shop for all your branding needs.
If you are in the San Diego area, Lien Design is highly recommended. Lien Design is familiar with all aspects of branding and can provide you with great web design, modern packaging design, promotional materials and more. With years of experience, they are on top of the latest trends and can always give your brand what it needs to help it stand out.
If your branding needs a push, consult Lien Design to find out how they can help you stay on top of the competition.