Written by Lien Design ©2019
Design is a very important part of branding and it should not be overlooked. When creating a branding strategy, it is important to plan carefully as there are several pitfalls your company may fall into that can end up causing more harm than good. Here are some we can think of.
We all want create a logo that stands out but a logo that offends people will get your business noticed for all the wrong reasons. One example is when the London Olympics unveiled a logo meant to have a graffiti like look. However, many found the logo to more closely resemble a Nazi swastika.