A bottle of beer can be a great way to cool off in the summer or relax after a long day at work. Because the drink is so popular, the beer industry is booming which means there is plenty of competition among brands. But great custom beer packaging can help to make a brand stand out from the others.
If you are in the beer industry, here are some tips for a packaging design that will make customers reach for your brand before any other.
Bottle shapes that fit well in the hand tends to be more popular with beer drinkers. A short stubby shape works well in this capacity and provides a shorter neck so less air comes in contact with the beer. It is also optimal for displaying the label.
The details you add to your bottles can give it an updated look that makes it stand out on grocery store shelves. Some brands have incorporated a full bottle emboss to give the appearance of their bottles more impact.
Many brands go for a clear bottle which is always effective in showing off the color of the beer. These bottles will require a UV layering to prevent the light from impacting the beer’s flavor. Other glasses feature unique colors that make them memorable.
The way your bottle opens can also help make the beer more appealing. Believe it or not, the twist off top we use in America is not as popular outside of the country due to the fact that easily opened bottles present freshness issues. Flip-top openings and ring-pull caps are options used in other parts of the world and provide a refreshing sound when opened that can set the beer apart.
Logo and packaging design go hand in hand. The brand logo of any beer should be prominently featured on the bottle. Giving it details that set it apart will help increase brand awareness and make the product more distinctive.
The glass color a beer brand uses can also be used to make it more identifiable. Most beers use a brown or green color but some use more unusual tones like blue. Working these colors into other design aspects that represent the brand like web site and marketing materials will help to make the brand recognizable.
Packaging design is important in the selling of beer as well as any other product on the market. A great design can make the product stand out and provide a convenience of use that will make people choose one product over another. That’s why, when you create your package design, you will want the help of an expert.
Lien Design is a design branding agency has years of experience in packaging design. They can help you come up with a design for your product that is sure to make it appeal to your target audience while boosting sales to help your company grow. Turn to them for a great packaging design that will set you apart from the competition.