When thinking of trends in the way food is packaged and consumed, single serve portions are only getting more popular as time goes on. People just can’t get enough of the convenience offered in a grab and go package and food that does not require much prep.
The single serve food trend not only makes for differences in the way people are eating, it also means that branding and graphic design agencies have to get on board with new trends in food packaging. Here are some of the things they will want to take note of when considering food packaging labels design.
Packaging and Labels
Single serve products have requirements that might differ from other types of products. For instance, the nutrition information must pertain only to that serving whereas, on a multi-serve pack, information should be provided for single and full package servings.
Also, because information is displayed differently, considerations must be made for the type of font that is being used, how the design custom logo will be displayed and other graphic elements.
Beyond providing the ingredients and nutritional information, graphic designers will often highlight information to make the item more sellable. For instance, if a product is vegetarian, gluten free or high in fiber, this may be prominently displayed on the front of the package.
Graphic designers must think of new ways to display this information to meet the format requirements of single serve packages.
Presentation of Directions
All food packages contain directions for how to prepare the food. Because smaller space is available on single serve packages, designers must make considerations for fitting information into tighter text boxes while still making it clear and legible.
If you are a company who is expanding to include single serve in your product line, you want to team up with a reliable graphic and branding design agency who is experienced with the packaging requirements associated with this format. If you are looking for someone to help you with your packaging design needs in the San Diego area, Lien Design is highly recommended.
With years of experience in the packaging industry, Lien Design is on top of all the latest trends and knows what it takes to design packaging that is up to standards, easy to read and pops out on supermarket shelves.
Making the move to single serve packaging is a smart choice for any company in the food industry. Trust Lien Design to make your packaging as attractive as possible and look forward to the continued growth of your business.