There is no doubt that social media is a vital tool in the marketing of any business. While Facebook is still a popular platform, today, the younger generation seems to be favoring Instagram. Millions of people use Instagram every day and that number just seems to be growing as time goes on.
Once you familiarize yourself with the Instagram platform, you will find that, in addition to being able to post in your newsfeed, you can also add stories. These can be recorded as real time videos that can give your following the latest insights into what your business is doing.
If you choose to use Instagram stories for your branding, here are some things you will want to keep in mind.
1) Use Hashtags and Geotags:
On Instagram, many people search for connections based on the hashtags they are interested in. Using the right hashtags can be very effective in getting new consumers to check out your business. Be sure to use hashtags that are relevant to your business as well as to what is trending at the time.
2) Create Engaging Content:
To make your content as engaging as possible, familiarize yourself with the features that are specific to stories and are not available for newsfeeds. You should also be aware that these stories are viewed vertically and will fill your entire screen.
To really engage your audience, one idea is to ask your customer’s opinion finding out what they think of a new service or product line.
3) Monitor Your Performance:
Instagram provides you with analytics that will help you find out how successful your story was in engaging your audience. Familiarize yourself with how to read these analytics to find out how many viewers are tuning in and what sort of content is working best.
Because your Instagram and other social media pages are so important in attracting and engaging your target audience, you want to make sure they are designed to put your best foot forward. That’s where a branding and design agency can come in.
Depending on how closely you work with the agency, they may or may not be able to advise you on every move you make on your social media accounts, but they will help you design a page that helps your company come across professionally.
If you are looking for a graphic design and branding agency in the San Diego area, Lien Design is highly recommended.
Lien Design is on top of the latest trends and can help you come up with a social media page design that will appeal to your target audience. In addition to that, they can also provide a great web design, packaging for your products, create a logo and more, all of which will help boost brand awareness. Contact Lien Design to find out how your brand can increase its online presence and your bottom line.