Written by ©2018 Lien Design, Inc.
If you are working on building a brand, there are many tools you can use to measure how well your strategies are working on your target audience. One of the most essential of these is market research. Find out more about how premium market research can help your company reach its goals.
Market research often involves taking a group of people and asking them certain questions about your brand to measure how they will respond. This can be valuable in determining how well your brand is doing in terms of brand recall and brand recognition.
When it comes to brand recall, consumers are questioned to see if they can remember your brand without choosing it from a list. This means they actually know the name of your brand as opposed to just being able to recognize it. Brand recall is the hardest metric to achieve but also a necessary one when it comes to raising brand awareness.
The next thing you will want to achieve is brand recognition. This is the measurement of how well your product or logo is recognized. This is usually measured when pictures of your product or brand logo design are shown to customers and they must answer a series of yes or no questions to measure their recognition. Because answers are in yes or no format, false positives are likely making this series of testing less reliable.
Once this is determined, you can further monitor brand awareness by seeing how often your brand is mentioned on social media formats.
Marketing research can also be useful in determining your target audience and finding out how to appeal to them. You can find your target audience based on who is responding best to your brand in terms of brand awareness. You can capitalize on this by trying different kinds of marketing out on them and finding out the type of response you are getting.
Brand awareness is essential for any company and market research can be an effective way to determine how best to raise awareness. However, knowing how to conduct your research to get the right type of information can be tricky. That’s why it’s a good idea to call in experts, to make sure your market research is working to get the best results for your company.
If you are looking for a reliable expert in the marketing field, start by consulting design branding agency Lien Design. Located in San Diego, California, Lien Design has the knowhow to take your branding to the next level making for a minimalist package design that is sure to catch your customer’s attention. They can also give you valuable advice on how best to conduct your research to make sure your brand is working for you.
If you are looking to increase your brand awareness, call Lien Design first. Here’s to making your band the household name it deserves to be.