These days, being eco-friendly is everything. It can save money and resources while helping the environment. Companies that incorporate environmentally friendly designs into their packaging can also win over customers who wish to help the earth. These customers will be more likely to buy a product if they know the company supports a cause they believe in. If you would like your company to take steps to become more environmentally friendly in your packaging and design, read on to find out about some valuable steps you can take.
Limit Waste: The best way to eliminate waste is not to create it in the first place. One example of innovative packaging design that limits waste is featured by the Allbirds shoes company. Allbirds ships its shoes right in the shoebox, with no additional packaging.
A Berlin based grocery store called Unpacked takes limiting waste to the extreme by having zero packaging in its store. All items are loose or in bulk.
Using Eco-friendly Materials: While it is good to use recyclable materials when packaging, it is even better to use materials that won’t end up in a landfill. Saltwater Brewery worked to eliminate the harm its plastic six pack rings can create by making theirs out of leftover barley and hops. Not only do these materials break down, they can make for a great snack for sea life.
Using Innovative Materials for Packaging: Many companies are also looking for options in packaging using raw materials that have never been used before. The cosmetics company Biossance uses sugarcane in both its beauty products and in it packaging. The tree free stock is printed on with vegetable ink and can be safely composted.
Other companies are using mushroom fiber for packaging which is compostable, durable and sustainable.
One Man’s Trash: Another eco-friendly way to package creatively is upcycling. Some companies choose to use packaging materials that might otherwise go to waste. A great example of this is a rum bottle made by Fitzroy that has a cap designed from melted down Coca Cola labels. What was once trash became a work of art in the hands of this designer.
If your are working on a packaging design for your product, you might be looking at creating something eco-friendly, or you might just want a packaging design that will catch the eye of consumers. Whatever your goal maybe, Lien Design can help.
Lien Design is a graphic design and branding company located in San Diego, CA. They can create a packaging design for your product that will impress your target audience and stand out on grocery store shelves. They are on top of the latest trends and will see to it that you get the best packaging design and that your product gets the attention it deserves. Contact Lien Design for all your branding and graphic design needs.