Written by Lien Design ©2019
It seems that drones are all the rage these days. Originally relegated to military use, these self fliers are now popping up just about everywhere. New trends in branding are showing them to be an effective marketing tool as well. Here are some ways drones can work to boost your campaign.
Need footage for a commercial or video? Drones can do that quickly and efficiently. They can get hard to capture shots saving you money on pricey equipment and hiring crews.
Drones are easy and can even be programmed from some smartphones making spur of the moment advertising a possibility. However, it is a good idea to hire a professional for these types of shoots as they will be able to combine technological knowhow with filming expertise to get the best possible results.
There is no doubt drones can be handy when it comes to filming shots, but do you know they can also be the stars of the whole ad? Think of the Amazon Prime ad that characterizes drones as the future of package delivery. With a bit of creativity, we can only imagine how these fliers will be used to perform in other advertisements.
Millions of people watched as Lady Gaga incorporated drones into her Superbowl Halftime Show. Who need dancers when you have these little devices making coordinated movements? This is only the beginning of what you can do with drones when you think outside the box.
As an Advertising Platform:
Drones’ ability to fly anywhere may make them the new trend in outdoor advertising. While signs and billboards are stationary, drones can be sent to any location to advertise your product. Restaurants can have them to fly menus around while other types of businesses can use them to hold banners and posters above people at large events.
Of course, using drones as an advertising platform is only as effective as the marketing material they are circulating and that’s where a skilled design branding agency comes in handy. Professional agencies will be able to design promotional items that are eye catching and effective.
Lien Design is a packaging design agency located in San Diego, CA. Their years of experience allow them to come up with effective marketing techniques while their ability to stay on top of current trends ensures that the graphic design jobs they do will be relevant and relatable. They can make effective graphics for your advertising materials and specialize in web design, packaging and more.
Drones are the technology of the future and it will be interesting to see how they integrate themselves into the world of marketing and branding in the coming years. Will you be using them to help promote your products and services?