Written by Lien Design ©2019
When you are building a brand, the designs you use play an important role in how your company is perceived by consumers. You want to use colors and images that represent your brand well and will appeal to your target audience.
If you are working on brand design for your company, here are a few things to keep in mind.
Start with Competitor Research:
Your first step in creating a brand design will be to take a look at what your competitors are doing. This will help you get a feel for the industry and to create a design that really stands out.
Consider Multiple Mediums:
In this age of technology, businesses must prepare design and branding that will work across multiple mediums. They should be aware that they will be posting their designs on web sites and social media sites and that consumers will be accessing their company on various devices. Designs should be versatile enough so that they will look attractive on all platforms.
Less is More:
When creating a logo and packaging design, many companies go overboard. They may have a lot of ideas and feel they should express all of these in their design. However, this can cause confusion and sensory overload which will make consumers seek out other products. Do your best to keep it simple.
Think of Your Target Audience:
Work on identifying your target audience and think about what will appeal to them. If you are creating something for healthy eaters, think of a minimalist design where all ingredients are visible. If you are creating something for children, think of creating something that looks fun and is visually appealing.
Create a Standalone Icon:
Many brands have standalone icons that make them stand out. The Nike swish and the yellow and red Shell sign are both great examples. Standalone icons can also be company initials like Calvin Klein’s CK. These are simple ways to identify brands and they are even more effective when they work well with the typography the brand uses.
Keep Things Cohesive:
When creating a design, try to keep things cohesive. Think of the colors, images and typography you use and try to include these in your website design, logo, promotional materials and other elements that represent your brand.
Coming up with the right brand design is so important. It’s the way people will recognize you as your brand grows. That’s why it’s so important to start out with a design you are happy with from the beginning.
If you are looking for a brand design firm you can trust to make an effective design, San Diego, CA’s Lien Design is highly recommended. Their years of experience qualifies them as a trusted name in branding. They are on top of the latest trends and know what it takes to get your brand recognized.
Good luck creating an effective brand design that makes your company stand out!