Written by Lien Design ©2019
A brand manifesto is an important part of how your brand represents itself. It is a simple statement that is meaningful, inspires action and lets people know what you want to accomplish. It serves the purpose of drawing in individuals that are interested in supporting your goals.
Writing a brand manifesto can be tricky. After all, you are trying to express so much in just a few words. With that in mind, here are some tips on how you can create a manifesto that will help make your company’s message apparent to consumers.
Ask Yourself Questions:
When writing a manifesto, there are several questions you should ask yourself about your business. Determine your goals and what gives your brand meaning. It’s a good idea to get a team of your employees together to answer these questions so that you can get to the heart of the matter.
Use the Right Words:
Now that you know what you want to say, you need to find the words to express it. You want to use words that elicit action and imagination and that inspire people to connect. Alliteration and metaphors can work to this end.
Also, be sure not to get too wordy. Be concise and to the point.
Bring it Your Community:
Once you have created your manifesto, you will want to bring it to your community with a bang. Be sure it makes a grand entrance when you announce it and follow up by including it on your logo and web site design, at events and wherever else you need representation.
Live Your Manifesto:
Your manifesto should be incorporated into everything you do. It’s about more than just having it physically represent you. You should live it in the actions you take as a company to make it part of your brand story. This will help to promote your brand authenticity and give your company meaning.
Including your manifesto in your representation and merchandising will take a talented graphic designer. If you are looking for an agency that is skilled in branding and graphic design, Lien Design is highly recommended.
Lien Design is a design branding agency in San Diego, CA. They have years of experience in modern graphic design. They can help you to design banners, web sites, promotional items and more, all of which feature your logo, manifesto and whatever other images you would like to include.
Creating a manifesto can help you raise your brand awareness and it can increase loyalty among your customers. It can be difficult to come up with a manifesto you are happy with, but once you do, it will serve your company well. Just think it, act it and believe it and watch your company reap the rewards.