Written by Lien Design ©2019
In today’s internet focused world, it’s likely that your website will be the first impression a consumer has of your brand. If your website looks unprofessional or is difficult to use or navigate, browsers could easily turn to a competitor never to return.
If you are focusing on creating a custom website design that you want to make as user friendly as possible, here are some great tips.
Focus on Emotions:
A website should be informational, but it should also work to elevate mood and connect with users. Use graphics, layout text and interactive elements that will not only present consumers with information but will enhance the user’s experience.
Give Concise Information:
In this busy world, most people won’t be taking a lot of time to read every word on your website. Be sure that they can find the information they need quickly and easily. Bold whatever is important and use infographics and visuals to get your point across.
Go for Clarity and Simplicity:
Information should be easy to find, and so should action buttons. Focus attention on ones that will lead browsers to buy. Hide buttons that provide extra functionality and make them discoverable as needed. Provide a simple design with consistent colors that will let users know what to expect when navigating the interface.
Common Design Elements Vs. Creativity:
Being creative is great but going too far out of the box can be confusing for users. Instead of trying for designs that will be as creative as possible, try to go more for images that look familiar to users with elements that are easy to find. For instance, a log in in the upper right corner will provide an interface users are comfortable with.
Know Your Users:
There are certain elements of your design that will be appealing to certain audiences. Think about your target audience and what you think will work best for them as far as images, font, layout, etc. Then work to create a design that you feel will relate to them.
Make Sure Technology is Up to Date:
You can have a web site that looks great visually, but if it doesn’t function properly, it can be a huge downfall. Make sure pages load quickly and that your site runs efficiently. If purchases can be made directly through your web site, make sure transactions can be completed quickly and easily.
Of course, creating a great website starts with a great branding company. If you are looking for website creation companies that can make a great website for your business, San Diego’s Lien Design tops the list.
Lien Design is always on top of the latest trends and they can help you design a website that will provide ease of use, easy to find information and an engaging layout that is sure to make users want to visit you again and again. Contact Lien Design to find out how they can help boost your online visibility and bring more customers to your company.