Written by Lien Design ©2019
If you are an entrepreneur that is working with a graphic designer, it is a good idea to provide them with a design brief. This will help make their job easier and it will leave no stone unturned when considering what they need to provide in their graphic design packages.
If you are working on a design brief, here are some things you will want to include:
Objectives and Goals:
Your graphic designer will want to know whether they will be creating a completely new design or working with one that already exists. They should also be told what you are looking to do with the design, where it will be featured and how it will be used to raise brand awareness.
Budget and Schedule:
This will let your unique graphic designer know how much you are looking to spend on your project and when you are expecting to get the work by.
Target Audience:
Let your designer know who your target audience is and what markets you are trying to reach. This will help them come up with a design that appeals to them.
Scope of Work:
Sometimes this can be clear and sometimes it can be a bit more confusing. For instance, if your designer is doing web design, is this simply to make the site look more attractive, or will they be working on functional elements as well? These are all things that should be made clear from the get go.
What Design Elements are Available:
If you already have a logo and label design, tagline and images that represent your brand, you should provide these to your designer to make sure they are integrated into your design. If these design elements are not pre-existing, you might consider extending the scope of work so that your designer can create these as well.
Overall Style:
Even though, you may think that your designer is already clear on what style you are looking for based on what is provided in your brief, you can never give too much information. Whether you are looking for a modern, minimalist look, something more colorful and childlike or an upscale, luxury appearance, be sure to let your designer know.
Provide a List of Do Nots:
If there is anything you absolutely don’t want in your design, include that in your brief. That way, your designer can avoid creating a design you are not happy with.
Now that you know what to provide in a design brief there is only one thing left to do…find a great designer!
Lien Design is San Diego, CA’s premier design branding agency. They will work with your brief to create a design you are sure to be happy with. Their years of experience will make for a great brand identity and materials for a marketing campaign that is sure to help you company grow.