The packaging process is one the most important among the food manufacturing processes. One of the essential and general characteristics of good packaging includes

Packaging and its design play and extremely important role in branding as the scope of branding has grown. It is no longer merely deals with the need to contain and protect the product. This has become a sophisticated as a result that plays a key part in the brand communication process.

The global snack food market is growing faster than ever. According to Statista, it is expected to reach a value of US$269.45 billion by 2025 with a projected annual growth rate of 6.20% between 2025 and 2030. As competition increases, it is no longer just the flavor that wins customers—it is the packaging that gets their attention first.

Walk down any beverage aisle and you will see brands locked in a silent contest for attention. The items that leave the shelf first usually carry the most persuasive label. Design in this context is far more than decoration; it acts as a tactical force that guides decisions and fosters loyalty.

Candy is a treat that brings joy to people of all ages. However, what often draws people to candy is not just the flavor. It is the packaging that catches the eye first. The fun shapes, playful characters and vibrant patterns generate the excitement and sense of adventure that drives sales.

Disclaimer: This content is not legal advice from Lien Design. It is intended for informational purposes only.

You may have launched a new business, and you are confused about the small symbols next to brand names and logos, like R and C in a circle.

What if your CPG brands struggle to grab the attention of the prospects on crowded store shelves? If the label does not make you stand out then chances are that your brand may get unnoticed.

Some products are able to sell themselves, while others struggle to catch the attention of anyone. It is not always about the price or quality of those products.

People must eat to live, and there is no alternative to food. But how people choose what they want to eat can be a behavior-driven pattern. This choice of their behavior of picking the food items on the shelves is affected by the design of the food items. Healthy food packaging design is one of the strongest influences on that behavior.

The market size of the U.S. candy market has a valuation of about USD 16.3 billion in 2023, and it is expected to grow at USD 23.2 billion by 2032.

One of the first things that makes the customer choose one bottle over another is not just the taste or the brand name.

The global snack packaging market size was valued at USD 19.29 billion in the year 2023 and the market is projected to reach USD 29.15 billion by 2032.

Hey, beauty bosses and glam preneurs! Let's talk about packaging! As you know, these days, the packaging must combine luxurious appeal with responsible values and trademark brand signature into a trendy box.

What attracts your attention when you glance across beverage bottles on the store shelves? It's design, right? It's a common experience! Modern commercial enterprises depend on alcohol packaging design.

The battle for market share is increasingly won or lost even before the product is ever tasted, with product packaging design playing a key factor in capturing your consumer's attention.

Have you ever picked up a drink simply because it caught your eye? That’s the magic of an eye-catching beverage label design.

The global packaging market in 2024 was worth $1.24 trillion, and it is expected to grow by about $1.69 trillion by 2034.

The three key elements that make a good snack brand truly stand out are:

Tasty: The product is tasty and makes consumers happy

Authentic: The product has high quality ingredients

Extraordinary Packaging: To help users to pick the product.

72% of Americans think that how a product is packaged and the materials used can influence which products they choose to buy.

The best things in life are not always free but they often look very beautiful. A thoughtful design has the power to captivate consumers and inspire brands in the ever-evolving alcohol market.

Marketing budgets are often stretched thin, so finding innovative ways to make a significant impact is essential. Businesses today must navigate a landscape where creativity and strategic thinking can outshine even the most lavish campaigns. This article explores practical strategies that allow businesses to thrive in competitive markets while maintaining financial prudence.

Crafting a Cost-Effective Budget

To build a cost-effective marketing plan, focus on digital strategies that maximize impact while minimizing expenses. Allocating a significant portion of your budget to digital channels can enhance your reach and provide valuable insights through analytics. This approach diversifies your marketing efforts and equips you with the tools to adapt swiftly to market changes, ultimately driving sustainable growth. Regularly evaluate your budget to ensure funds are allocated effectively, as highlighted in WebFX’s insights, to fuel your business growth without causing it to stall.

You have put a ton of time into testing and tweaking your recipe to make a tasty and refreshing juice. Once you have found the winning product then the next challenge for you is to figure out how the customers will pick your juice brand juice over all the others.

This is where custom eye catching juice bottle label design can help people buy your product instead of the hundreds of others out there. One Glance is Worth Ten Years of Experience and it is important to make a custom juice label that stands out and gets noticed. But you may wonder how?

This post will talk about the ways to make your label stand out because one glance is all it takes when it comes to winning customers.

What should you include on your juice bottle labels?

Your juice bottle label is important for both branding and meeting legal requirements. Here is what your label must include to meet regulations and improve shelf appeal.