We could use a little creative stimulation every once in a while, and there's no need to be embarrassed about that. Upon being questioned whether the Strokes' "Last Nite" took off Tom Petty's "American Girl," the band's iconic leader, Julian Casablancas, said bluntly, "Yeah, we stole it off. What have you been up to?"
Even though a carefree approach to intellectual property theft is ingrained in the fabric of rock and roll, banner maker have no choice but to adhere to the standards of conduct in digital marketing. In light of this, while you go through this collection of excellent examples of banner ads, marketers ask that you kindly avoid adopting a Casablanca approach. Discovering new sources of motivation is one thing, but stealing ideas is quite another.
If copying someone else's work was legal, you wouldn't use this banner advertisement as a model. Each banner ad sample is accompanied by a brief analysis of its most vital points. There are recurring ideas such as the necessity to dispel skepticism and the persuasive potential of side-by-side comparisons.
Let's get to it!