Written by Lien Design ©2019
Online shopping is a convenient service for many people. However, there is something that goes beyond the convenience. For many, seeing these packages on their doorsteps is almost like receiving a present, especially if it’s an item you are looking forward to using.
When we consider the delivery experience, logo and packaging design can be very important. It can take the unboxing experience to the next level making it even more exciting. It tells the customer they made a smart choice when they decided to buy from your company, and it can even encourage them to purchase your products again.
And even if the shopping experience was done in a brick and mortar location, great packaging can make your product stand out on supermarket shelves.
The world of sales is highly competitive, but a great food package design company can get your products noticed on supermarket shelves and make for a great delivery experience that will keep your customers coming back. Working with top packaging design agencies can really take your brand to the next level when it comes to your packaging needs. What unique elements will you be bringing to your design?
Stand out branding and packaging design will also help to raise brand awareness. Packages that are unique are more likely to be reused, displayed or have their pictures taken on social media. Here are some great ways to get your company name out there and embedded in people’s memories.
Simple Can Be a Great Thing:
Don’t overcomplicate things. When it comes to graphics on the package, don’t use more than two fonts (advanced designers know how to break this rule, but you get our point). Communicate a simple message using words and visuals. Give the consumer exactly what information you think they’ll need for you to make this sale. You want to give them enough selling points (bullets) to entice their interest, but be careful not to jam pack the front of the packaging with too much information, or you run the risk of them not wanting to read anything on the packaging. Remember, you only have a micro moment to capture their attention. So keep it simple, and keep it memorable.
Stay in Line with your Brand’s Style:
Use typefaces and colors that best represent your company. Be sure to include a logo that is prominently displayed. Consistency can be key with an established brand. For instance, when we think of Coca-Cola, we think of bright red. When we think of Gatorade, we remember a big orange lightning bolt slashing through the front of the package design. Once you establish these visual cues within a brand essence, you’re going to want to keep coming back to them to make sure the consumer remembers your brand, and help make a lasting impression that they’ll come back to for years and years.
Keep It Functional:
Remember that while packages should stand out and be unique, they should also work well to keep your product protected and provide easy access to the contents.
Use Sustainable Material:
In this environmentally conscious world, customers really appreciate a brand that incorporates sustainable materials into their products and packaging. If you use sustainable materials, it’s a good idea to put some sort of wording on your packaging indicating that this is the case.
If you are looking for unique packaging for your products, Lien Design is highly recommended. Located in San Diego, CA, they are always on top of the latest trends in label design and can help you create packaging that helps your products stand out. Contact them for all your branding needs so you can stay on top of the competition.
All designs and trademarks are property of their respective companies and are being shown for educational purposes only.