Today, logo design is such an intrinsic part of a business that can almost be taken for granted. So embedded into our subconscious, these symbols naturally conjure a brand and its identity, but unless you work for a logo design company, or own a business yourself, you may not think about what might have gone into the creation of the design, much less the history of logo design in general. However, it is an interesting concept. Read on to find out more about the history of logo design and how logos came to be such an important part of company marketing.
9 Websites to Get Inspiration for Your Packaging Design
Written by ©2018 Lien Design
If you’re starting out in business or launching a new product, you know how important your packaging design can be. A great looking package can attract consumers to your products and convey your brand identity. Coming up with custom design packaging can be challenging. It can be difficult to send consumers the right message with your products while making them stand out on the shelves. Fortunately, you can get inspiration from a number of packaging design websites and resources. Here are some you might want to look into.
Tips for Creating Package Design for High End Products
Written by ©2018 Lien Design
Sure, we may be familiar with the current trends in package design, but when it comes to high end packaging design, a bit more comes into play. Customers should be able to see and feel luxury conveyed in these products simply by looking at them and touching them before they have even been opened. Keeping this in mind, here are a few tips for creating a high end package design that will make your product stand out for its elegance and class.
2018 Trends in Food Packaging Label Designs
Written by ©2018 Lien Design
People can be very picky when it comes to food and this can go beyond the taste. It can also refer to how the food is prepared, its ingredients and how it is presented. Food presentation encompasses more than how it appears when served in a restaurant. It can also refer to food packaging label designs. Read on to learn the current trends that represent innovative food packaging design.
Top 10 Graphic Design Software Tools that Can Help Your Company Get Ahead
Written by ©2018 Lien Design
If you are a business owner, you know how important graphic design is to your business. It’s important when you’re considering graphic design for business logo, graphic design packages and more. That’s why it’s essential to have the best graphic design software in your office. If you are wondering which premium web design software will be the best to buy for your in house designers, read on to find out some top choices.
2018 Trends in Perfume Bottle Designs
Written by ©2018 Lien Design
Perfume is known for being fragrant and seductive. Though a great smelling product is what might drive sales, you can’t smell it without picking up the bottle! A great looking bottle can tell the customer a lot about what’s inside, giving it an appeal that will prompt consumers to find out more. Read on to learn more about what’s making perfume bottle designs enticing to customers this year.
How to Find the Best Computer for Graphic Design
Written by ©2018 Lien Design
If you are a business owner, you know how important graphic design can be. It can be key in creating a custom website design, a package graphic design and in so many other aspects of your business. That’s why having a computer that works well with graphic design software is so important. This article will look at some computer choices in an effort to determine the best computer for graphic design.
How to Capture Consumers with Your Bottle Design
Written by ©2018 Lien Design
Those in the beverage or health and beauty industries must stay on top of bottle label design and bottle packaging design trends to keep their products looking modern and relevant. New years and new seasons bring new looks and ideas and its important to constantly be aware of these innovations. Here are some current trends you should be aware of if you are looking to design a bottle label for your product.
Luxury Branding in the Digital Age
Written by ©2018 Lien Design
Historically, luxury branding and online and outdoor advertising has not been a great mix. Whereas the online experience was something you might see, luxury branding was something that needed to be experienced. Outdoor advertising added an element of crassness that was not welcome in the luxury world.
Branding, Advertising and Marketing: What’s the Difference?
Written by ©2018 Lien Design
If you are in the business world, you know how important it is to get your product out there. Branding, marketing and advertising are all terms that might get tossed around when considering this goal. And as these terms get tossed around, they can also easily get confused with one another. However, knowing the difference between the three can help you use each of these tools effectively.
If you are working on creating a strong campaign for your product or service, San Diego’s Lien Design can help you to stand out from the competition.
So, let’s look more closely at these terms so we can better define each one.
How to Use Gamification Effectively in Your Marketing Strategy
Written by ©2018 Lien Design
Marketing can be effective when a business is able to advertise their product in a fun and interactive way. And what better way to do this than by incorporating elements of game playing into the consumer experience? This strategy is known as gamification. If you are interested in using gamification in the branding design of your product, there are many ways to effectively do so, and the experts at San Diego’s Lien Design can show you how. Read on to learn some tips on how to make gamification work for you.
The Importance of Design in the Marketing of Your Company
When you are running a company, you may be overwhelmed by the many details that require your attention, and elements of design may get overlooked. However, design is a very important aspect of your business in so many ways and overlooking these details can prove detrimental to your sales. Let’s take a look at the ways design can be useful in your business. Looking to improve elements of design for your company? San Diego’s Lien Design can help.
How to Design a Great Logo for Your Brand
Written by 2018 Lien Design
We all know the importance of a great logo. Synonymous with your brand, it can work as a subliminal selling tool, raise brand awareness and be effective as part of the reason why consumers reach for your product first. But knowing the importance of a logo, and creating one that is really going to stand out are two different things. If you re working to design a business logo for your brand, you can consult the branding experts at San Diego’s Lien Design. In the meantime, here are some important things to keep in mind.
How Brand Research Can Help Grow Your Business
Written by ©2018 Lien Design
Whether you are doing well in a thriving business situation, or if you think your marketing campaigns can use a little help, it’s always a good idea to do a bit of brand research.
Brand research will help you to determine how healthy your brand is, identify threats and opportunities, find out if your customers are aligned with your values and determine your position in the marketplace in comparison to your competitors. If you would like to find out this information, there are certain steps you should take to ensure your brand research is providing you with the necessary results. Here are some general guidelines you should follow.
Creating an About Us Page That Really Stands Out
In today’s technological world, the internet is often our first form of contact, especially when it comes to commerce. Therefore, businesses should make a great first impression with web page that really stands out. Consumers will be looking at the product design and services your company offers, but they will also be looking at the story behind your company. That’s why it’s so important to create an About Us page that will catch consumer’s attention. If you are looking to create an exceptional web site, including an About Us page that is going to lead to more conversions, it is a good idea to consult experts like San Diego’s graphic design and branding company, Lien Design. In the meantime, here are some great ideas to set you on the right path.
How to Successfully Create a Personal Brand
We all know branding is an essential part of building a successful business. But what about the people behind those businesses? Today’s world is full of entrepreneurs who know the importance of creating a powerful personal brand behind their business, and how crucial that is to their professional success. In this article, we will take a look at what it takes to create a personal brand that is sure to make you stand out in the business world. Whether you are looking to create a personal brand, or design a marketing campaign for you company, San Diego’s premier graphic design, website and logo design and branding company, Lien Design, can help.
Things to Consider When Place Branding
When we think about marketing, we often think about it in relation to a product or service. However, brand development is also key in stimulating the economy and tourism of cities, regions, destinations and countries. If you are in a position where you need to work a campaign for place branding, here is some valuable information that may help you along the way. No matter what you are marketing, it is always a good idea to consult graphic design experts like San Diego’s branding and graphic design agency Lien Design.
How to Get the Most Out of Branding on Social Media
Let’s face it, social media is huge! That’s why, when thinking about marketing your brand through social media, it is crucial to project the right image. This article will look at various forms of social media, and provide guidelines to ensure you are doing all you can so that your brand is living up to its fullest potential when marketing through these channels. To make sure your company is always being shown in its best light, consult experts like San Diego branding and graphic design company, Lien Design.
Graphic Design Trends for 2018
As the world of branding evolves, new trends emerge each year. As our clocks move forward into 2018, the world of graphic design brings us an array of motifs that may be an updated idea on a developing trend or something completely new. If you are working on updating your marketing campaign for the coming year, here are some design trends you should be aware of. Trying to keep on top of the current trends in graphic design? Consult San Diego’s premier graphic design and branding company, Lien Design.
How To Build a Brand That Will Earn a Customer's Respect
When we think of how a company connects with their customers, there are many factors to keep in mind. While things like custom design packaging and website and logo design are both important factors, its also important to build a real connection with your customers, which may rely on more than just your brand’s general appearance. If you are working on forging a deeper relationship and loyalty with your customers, consult San Diego’s top branding and graphic design company, Lien Design.
When we think about what attracts a customer to a brand, the way a product appears to consumers may be a big part of what catches their attention, but driving loyalty goes much deeper than that. According to research, there are five attributes that customers value in a brand. These are: