Written by ©2018 Lien Design
When we think of food packaging, it seems like there aren’t many designs that haven’t been created. Designers are constantly looking to update for looks that will stand out on the grocery store shelves. That’s where geometric packaging design comes in handy.
Alcohol is a multibillion-dollar market in the United States and one that must continue to evolve to keep up with consumer needs. This comes into play in the products that are offered as well as the alcohol packaging design. Read on to find out more about the latest trends for packaging design in the alcohol industry.
Written by ©2018 Lien Design
When you are starting a company or launching a new product or service, your packaging design is VERY important. It will serve as the way your customers identify your product and it will increasingly become tied into your brand identity as years go by.
For these reasons, the packaging design you create should be something that you are happy with from the beginning. However, there are situations that arise where companies decide their packaging needs an upgrade. Decisions for packaging redesign are ones that should be thought over carefully as they could end up causing a disconnect between consumers and products. On the other hand, sometimes package redesign can be a very successful move. This article will take a look at some brands who worked with food packaging design companies to upgrade their looks and were met with varying results.
Written by ©2018 Lien Design
When thinking of packaging design, the colors you chose for your packaging can be very important. Current trends are showing single colors that create a visual architectural block, help these products to stand out from the competition. White packaging design has been popular in the past, lending a sense of purity to the product while giving off a distinct modern appeal and a clear, uncomplicated overall vibe allowing customers to digest the message of the product. Other tones that are popularly used include creams, blues and black. This article will look more closely at this solid color design for packaging paying particular attention to black packaging design.
Written by ©2018 Lien Design
In the world of marketing, there are many things that can serve to build your brand. These can include packaging, logo design, web sites, social media and more. Your business can even benefit from a great brochure. Some may question the relevance of a brochure in marketing in today’s world, but it is a good way to let people know about your company, giving them something tangible to browse as opposed to giving them a web address that they may forget about minutes later. If you think a brochure can help your company grow, here are some things you should know about creating a great brochure design.
Packaging design can serve as a fun and creative way for brands to express themselves. The fun meter gets pushed up to eleven when considering sweet box packaging design. Here, brands can get as silly as they want, while others, that choose to market themselves as a high end brand, might feature packaging that is more elegant and conservative. Read on to find out about current trends and what some sweets companies are coming out with in their packaging designs.
Today, logo design is such an intrinsic part of a business that can almost be taken for granted. So embedded into our subconscious, these symbols naturally conjure a brand and its identity, but unless you work for a logo design company, or own a business yourself, you may not think about what might have gone into the creation of the design, much less the history of logo design in general. However, it is an interesting concept. Read on to find out more about the history of logo design and how logos came to be such an important part of company marketing.
Written by ©2018 Lien Design
If you’re starting out in business or launching a new product, you know how important your packaging design can be. A great looking package can attract consumers to your products and convey your brand identity. Coming up with custom design packaging can be challenging. It can be difficult to send consumers the right message with your products while making them stand out on the shelves. Fortunately, you can get inspiration from a number of packaging design websites and resources. Here are some you might want to look into.
Written by ©2018 Lien Design
Sure, we may be familiar with the current trends in package design, but when it comes to high end packaging design, a bit more comes into play. Customers should be able to see and feel luxury conveyed in these products simply by looking at them and touching them before they have even been opened. Keeping this in mind, here are a few tips for creating a high end package design that will make your product stand out for its elegance and class.
Written by ©2018 Lien Design
People can be very picky when it comes to food and this can go beyond the taste. It can also refer to how the food is prepared, its ingredients and how it is presented. Food presentation encompasses more than how it appears when served in a restaurant. It can also refer to food packaging label designs. Read on to learn the current trends that represent innovative food packaging design.
Written by ©2018 Lien Design
If you are a business owner, you know how important graphic design is to your business. It’s important when you’re considering graphic design for business logo, graphic design packages and more. That’s why it’s essential to have the best graphic design software in your office. If you are wondering which premium web design software will be the best to buy for your in house designers, read on to find out some top choices.
Written by ©2018 Lien Design
Perfume is known for being fragrant and seductive. Though a great smelling product is what might drive sales, you can’t smell it without picking up the bottle! A great looking bottle can tell the customer a lot about what’s inside, giving it an appeal that will prompt consumers to find out more. Read on to learn more about what’s making perfume bottle designs enticing to customers this year.
Written by ©2018 Lien Design
If you are a business owner, you know how important graphic design can be. It can be key in creating a custom website design, a package graphic design and in so many other aspects of your business. That’s why having a computer that works well with graphic design software is so important. This article will look at some computer choices in an effort to determine the best computer for graphic design.
Written by ©2018 Lien Design
Those in the beverage or health and beauty industries must stay on top of bottle label design and bottle packaging design trends to keep their products looking modern and relevant. New years and new seasons bring new looks and ideas and its important to constantly be aware of these innovations. Here are some current trends you should be aware of if you are looking to design a bottle label for your product.
Written by ©2018 Lien Design
Historically, luxury branding and online and outdoor advertising has not been a great mix. Whereas the online experience was something you might see, luxury branding was something that needed to be experienced. Outdoor advertising added an element of crassness that was not welcome in the luxury world.
Written by ©2018 Lien Design
If you are in the business world, you know how important it is to get your product out there. Branding, marketing and advertising are all terms that might get tossed around when considering this goal. And as these terms get tossed around, they can also easily get confused with one another. However, knowing the difference between the three can help you use each of these tools effectively.
If you are working on creating a strong campaign for your product or service, San Diego’s Lien Design can help you to stand out from the competition.
So, let’s look more closely at these terms so we can better define each one.
Written by ©2018 Lien Design
Marketing can be effective when a business is able to advertise their product in a fun and interactive way. And what better way to do this than by incorporating elements of game playing into the consumer experience? This strategy is known as gamification. If you are interested in using gamification in the branding design of your product, there are many ways to effectively do so, and the experts at San Diego’s Lien Design can show you how. Read on to learn some tips on how to make gamification work for you.
When you are running a company, you may be overwhelmed by the many details that require your attention, and elements of design may get overlooked. However, design is a very important aspect of your business in so many ways and overlooking these details can prove detrimental to your sales. Let’s take a look at the ways design can be useful in your business. Looking to improve elements of design for your company? San Diego’s Lien Design can help.
Written by 2018 Lien Design
We all know the importance of a great logo. Synonymous with your brand, it can work as a subliminal selling tool, raise brand awareness and be effective as part of the reason why consumers reach for your product first. But knowing the importance of a logo, and creating one that is really going to stand out are two different things. If you re working to design a business logo for your brand, you can consult the branding experts at San Diego’s Lien Design. In the meantime, here are some important things to keep in mind.
Written by ©2018 Lien Design
Whether you are doing well in a thriving business situation, or if you think your marketing campaigns can use a little help, it’s always a good idea to do a bit of brand research.
Brand research will help you to determine how healthy your brand is, identify threats and opportunities, find out if your customers are aligned with your values and determine your position in the marketplace in comparison to your competitors. If you would like to find out this information, there are certain steps you should take to ensure your brand research is providing you with the necessary results. Here are some general guidelines you should follow.
