Written by ©2018 Lien Design

The world’s eating habits are changing to suit a healthier lifestyle and snack options are following suit. Instead of fattening chips that are full of preservatives, the world is looking for foods with recognizable ingredients, purity and authenticity. When considering snack packaging design, the way the product is represented should express the goodness that’s inside. Here are some helpful tips to consider when designing packaging, to give consumers the message that the food they are eating is healthy.

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Written by ©2018 Lien Design

Cookies!

They are such a fun and delicious treat!  When thinking of the packaging, these sweets need something that is as much fun as they are. But, because cookies are also delicate, they need to be protected as well. Read on to find out about some eye catching and practical cookies box packaging design.

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A publication design can be integral in the branding process. Publications that companies release can serve to inform customers about the company, or their products or services. It’s important to integrate some key features to make sure the publication is as effective as possible in getting its message across. Read on to find out more about what to look out for when creating a publication design.

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Written by ©2018 Lien Design

When we think of food packaging, it seems like there aren’t many designs that haven’t been created. Designers are constantly looking to update for looks that will stand out on the grocery store shelves. That’s where geometric packaging design comes in handy.

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Alcohol is a multibillion-dollar market in the United States and one that must continue to evolve to keep up with consumer needs. This comes into play in the products that are offered as well as the alcohol packaging design. Read on to find out more about the latest trends for packaging design in the alcohol industry.

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Written by ©2018 Lien Design

When you are starting a company or launching a new product or service, your packaging design is VERY important. It will serve as the way your customers identify your product and it will increasingly become tied into your brand identity as years go by.

For these reasons, the packaging design you create should be something that you are happy with from the beginning. However, there are situations that arise where companies decide their packaging needs an upgrade. Decisions for packaging redesign are ones that should be thought over carefully as they could end up causing a disconnect between consumers and products. On the other hand, sometimes package redesign can be a very successful move. This article will take a look at some brands who worked with food packaging design companies to upgrade their looks and were met with varying results.  

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Written by ©2018 Lien Design

In the world of marketing, there are many things that can serve to build your brand. These can include packaging, logo design, web sites, social media and more. Your business can even benefit from a great brochure. Some may question the relevance of a brochure in marketing in today’s world, but it is a good way to let people know about your company, giving them something tangible to browse as opposed to giving them a web address that they may forget about minutes later. If you think a brochure can help your company grow, here are some things you should know about creating a great brochure design.

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Packaging design can serve as a fun and creative way for brands to express themselves. The fun meter gets pushed up to eleven when considering sweet box packaging design. Here, brands can get as silly as they want, while others, that choose to market themselves as a high end brand, might feature packaging that is more elegant and conservative. Read on to find out about current trends and what some sweets companies are coming out with in their packaging designs.

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Today, logo design is such an intrinsic part of a business that can almost be taken for granted. So embedded into our subconscious, these symbols naturally conjure a brand and its identity, but unless you work for a logo design company, or own a business yourself, you may not think about what might have gone into the creation of the design, much less the history of logo design in general. However, it is an interesting concept. Read on to find out more about the history of logo design and how logos came to be such an important part of company marketing.

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Written by ©2018 Lien Design

If you’re starting out in business or launching a new product, you know how important your packaging design can be. A great looking package can attract consumers to your products and convey your brand identity. Coming up with custom design packaging can be challenging. It can be difficult to send consumers the right message with your products while making them stand out on the shelves. Fortunately, you can get inspiration from a number of packaging design websites and resources. Here are some you might want to look into.

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Written by ©2018 Lien Design

Sure, we may be familiar with the current trends in package design, but when it comes to high end packaging design, a bit more comes into play. Customers should be able to see and feel luxury conveyed in these products simply by looking at them and touching them before they have even been opened. Keeping this in mind, here are a few tips for creating a high end package design that will make your product stand out for its elegance and class.

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Written by ©2018 Lien Design

People can be very picky when it comes to food and this can go beyond the taste. It can also refer to how the food is prepared, its ingredients and how it is presented. Food presentation encompasses more than how it appears when served in a restaurant. It can also refer to food packaging label designs. Read on to learn the current trends that represent innovative food packaging design.

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Written by ©2018 Lien Design

If you are a business owner, you know how important graphic design is to your business. It’s important when you’re considering graphic design for business logo, graphic design packages and more. That’s why it’s essential to have the best graphic design software in your office. If you are wondering which premium web design software will be the best to buy for your in house designers, read on to find out some top choices.

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Written by ©2018 Lien Design

Perfume is known for being fragrant and seductive. Though a great smelling product is what might drive sales, you can’t smell it without picking up the bottle! A great looking bottle can tell the customer a lot about what’s inside, giving it an appeal that will prompt consumers to find out more. Read on to learn more about what’s making perfume bottle designs enticing to customers this year.

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Written by ©2018 Lien Design

If you are a business owner, you know how important graphic design can be. It can be key in creating a custom website design, a package graphic design and in so many other aspects of your business. That’s why having a computer that works well with graphic design software is so important. This article will look at some computer choices in an effort to determine the best computer for graphic design.

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Written by ©2018 Lien Design

Those in the beverage or health and beauty industries must stay on top of bottle label design and bottle packaging design trends to keep their products looking modern and relevant. New years and new seasons bring new looks and ideas and its important to constantly be aware of these innovations. Here are some current trends you should be aware of if you are looking to design a bottle label for your product.

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Written by ©2018 Lien Design

Historically, luxury branding and online and outdoor advertising has not been a great mix. Whereas the online experience was something you might see, luxury branding was something that needed to be experienced. Outdoor advertising added an element of crassness that was not welcome in the luxury world.

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Written by ©2018 Lien Design

If you are in the business world, you know how important it is to get your product out there. Branding, marketing and advertising are all terms that might get tossed around when considering this goal. And as these terms get tossed around, they can also easily get confused with one another. However, knowing the difference between the three can help you use each of these tools effectively.

If you are working on creating a strong campaign for your product or service, San Diego’s Lien Design can help you to stand out from the competition.

So, let’s look more closely at these terms so we can better define each one.

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