Written by ©2018 Lien Design

When we think of branding, colors play an important role. The colors you use work on a deeper level conjuring certain feelings for consumers viewing your products. In this article, we will take a look at the colors black and white to see how they work on a psychological level affecting how people respond to your products.

Black

When you use black in the custom design packaging and other aspects of your product representation, it sends a message of authority, power and strength. It can also represent evil, intelligence, professionalism, mourning and mystery. Although black can work positively for a number of products, too much black can become overwhelming so use it sparingly.

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Written by ©2018 Lien Design

Building a brand is extremely important in any business but the fashion industry may be one in which this aspect may be most crucial. Fashion involves selling people on individuality and personal style and that’s what branding is all about! Keeping that in mind, here are some tips on how to build a fashion brand that people will remember.

Start with 3 Adjectives:

A good way to establish a brand for your company is by starting with 3 adjectives that best describe your brand. These will serve to describe the sounds, textures and feeling associated with your brand. Be sure to include them in every aspect of your marketing including website and logo design. When trying new branding ideas, be sure they fit in with these 3 adjectives. If not…scrap them.

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Written by ©2018 Lien Design

Trends in the world of branding are constantly evolving. Although technology is constantly giving us reasons to update, a new trend is emerging that, instead of being a representation of modern times, harkens back to the old world. This trend is known as brand archetypes.

Brand archetypes are based on the typical characters of old-fashioned fairy tales. Brands are encouraged to look at these characters as a base for the image they want to represent. There are several classic archetypes you can choose from to represent your brand. Here are some you might want to consider.

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Written by ©2018 Lien Design

Our senses are very integrated into our every day experiences. When it comes to package branding, for most, eyesight will be the first form of contact. But products that can also reach us through touch, smell, hearing and taste will make a more lasting, more meaningful impression. Here are some things to keep in mind when creating a product that incorporates sensory branding to appeal to customers.

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Written by ©2018 Lien Design

In this world of technology, it seems as if everything posted on the internet is fair game. This can especially be the case if you own an e-commerce business. E-commerce companies may find themselves particularly vulnerable to cybersquatting, hacking, domain hijacking, intellectual property theft and more. Luckily, there are things you can do to protect your online company. Read on to find out about methods that can help reduce risks by up to 95%.

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Here at Lien Design, we work hard to help you differentiate your business from the competition. Our creative design process relies heavily on client feedback. Suggestions from our clients often lead to enhanced success of packaging design and branding projects and allows us to do our job better.

We are excited to announce our work and dedication to our clients has led us to receive recognition from B2B research firm Clutch.co. The platform evaluates companies based on their industry experience, market presence, and most importantly client feedback. They have recently spotlighted us as one of the top logo designers in San Diego.

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Written by ©2018 Lien Design

The economy rises and falls and brands often respond to these fluctuations by raising and lowering their prices. During times of economic depression, brands may lower prices and may also cut back on their marketing budgets to make up for the lack of income. Although this may make practical sense, it often results in consumers forgetting about your brand and not buying from you, even after the economy has bounced back. Keeping that in mind, here are some examples of brands who survived the Great Depression and how they kept their marketing strong throughout.

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When thinking of different types of branding, private label branding is something to consider. Private label brands are products or services manufactured or provided by one company under another company’s brand. Also referred to as OEM (Other Equipment Manufacturer) these items could add major margin to your store giving it credibility and trust with shoppers.

To better understand private label branding, let’s look at a company like Target. Target sells snacks from companies like General Mills and Frito Lay but is also sells the Archer Farms brand which is Target’s private label brand.

Private label branding has its shares of pros and cons. Read on to find out how it can help or hurt your business.

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Brand equity is a graphic design and marketing term that defines a brand’s value. There are several factors that come into play when determining a brand’s worth and it can effect what a company can charge for a product, it’s reputation and more. Read on to find out how your brand’s equity can work for you.

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Written by ©2018 Lien Design

No matter how effective your branding strategies may be, there is always room for improvement especially considering the fact that new trends are constantly emerging. That’s why you should perform branding audits on a regular basis. These will help you determine where you are at in terms of your branding and what can be updated and improved upon.

A competitive brand audit will help determine how you are doing as compared to your competitors. Read on to see what’s involved in these types of brand audits.

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Written by ©2018 Lien Design

Anyone who is familiar with business and marketing probably knows some basics about effective branding. But going beyond the basics, different rules apply depending on the industry you are in. This article will be taking a closer look at branding in the fashion industry and what you should know about marketing your designs.

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As the world of marketing and branding evolves, new trends continue to emerge. One that has become increasingly popular over the last few years is influencer marketing. With influencer marketing, companies use a particular person who has influence in their industry to help promote their product or service. Read on to find out why this is such an effective part of branding success.

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Written by ©2018 Lien Design

When you create a logo or slogan for your brand, you want to protect is so that other companies can’t come along and create similar designs for their company. You’ve probably seen signs like TM, SM or R, all of which give varying degrees of protection to their properties. Find out more about what each can do to protect your company. 

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