Written by ©2018 Lien Design

When we think about graphic design, we think about making attractive graphic design food packaging for our products and good looking graphics for our web sites. We rarely think about how this effects our SEO ranking.

Once were the days when SEO ranking was based on the keywords and phrases used in our content as well as backlinks included, etc. Today, things are changing and SEO is also based on content quality, bounce rate and your backlink profile… and that’s where graphic design comes into it.

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Written by ©2018 Lien Design

When it comes to digital marketing, video is definitely trending. And when it comes to animation…well the Simpsons seemed to bring that well-loved medium to the forefront over 30 years ago, and its been exploding all over the media ever since. That’s why it makes perfect sense to combine these when branding your company, to effectively catch the attention of a number of consumers.

But the benefits of animation in branding goes well beyond what is trending at the moment. Here are some reasons why this form of marketing is one that is here to stay.

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Written by ©2018 Lien Design

It’s no doubt that real estate can be a very lucrative market. The buying and selling of properties guarantees a high demand and with the ever increasing cost of housing and doing business, there’s plenty of money to be made by those who are dedicated and stay on top of the latest trends.

When thinking of the latest trends in real estate, 3D rendering is one of the most popular, making a must for agents and web sites looking to sell properties. These real estate 3D renderings provide one of the most realistic ways for a client to view a property before it is built. Find out more about how this technique can help your real estate business.

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These days, being eco-friendly is everything. It can save money and resources while helping the environment. Companies that incorporate environmentally friendly designs into their packaging can also win over customers who wish to help the earth. These customers will be more likely to buy a product if they know the company supports a cause they believe in. If you would like your company to take steps to become more environmentally friendly in your packaging and design, read on to find out about some valuable steps you can take.

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The beer and brewery industry has exploded in the last couple of years. Exotic flavors and hand crafted brews are popular favorites making this a desirable industry for both customers and entrepreneurs and, because of this, brewery business owners are facing more competition than ever, making it harder for them to stand out. However, a great brewery logo design can help your brand to stand out as long as you keep these important factors in mind.

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Are Logo Creator Websites Worth the Risk? Short answer… no! But let’s go into some more detail in an effort to keep you from making a major mistake, which several uninformed companies are currently making.

Your logo is one of the most important aspects of your brand. It is the most recognizable aspect of your brand’s identity, instantly calling your brand to mind when people see it. If you have a logo you are unhappy with, changing it will be difficult and you risk disorienting customers as you try to reestablish your brand identity. For this reason, you want to create unique a logo that will work to represent your products for years to come. 

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Written by ©2018 Lien Design

Because the internet is such a great place to promote and find businesses, your web site should do all it can to represent your company. If you need to create a web site for your business, or if you are looking to update the website you currently have, you need to work with a reputable company who can really get your ideas across. Here are some things you should look for when considering web development California.

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Trends in packaging label design are constantly changing and updating with the times. It is important to stay on top of these trends while including classic elements ensuring your packaging will endure the test of time. Keeping that in mind, here are some great tips for designing packaging and labels.

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Written by Lien Design ©2018

When we think of packaging designs, there are a few that stand out as iconic. Each of these designs has a story behind them and it could be fun to hear those stories. Read on to find out what lead to the creation of some of the best packaging designs in history.

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Written by ©2018 Lien Design

When thinking of packaging design, an element of simplicity should be included so that people can tell exactly what is in a product by looking at it. The design should also stand out on grocery store shelves, allowing the product to catch consumer’s attention. But when creating a design for a medicine bottle, a different set or rules apply. Find out some things you should be thinking about when creating a medicine packaging design.

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Written by ©2018 Lien Design

The world’s eating habits are changing to suit a healthier lifestyle and snack options are following suit. Instead of fattening chips that are full of preservatives, the world is looking for foods with recognizable ingredients, purity and authenticity. When considering snack packaging design, the way the product is represented should express the goodness that’s inside. Here are some helpful tips to consider when designing packaging, to give consumers the message that the food they are eating is healthy.

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Written by ©2018 Lien Design

Cookies!

They are such a fun and delicious treat!  When thinking of the packaging, these sweets need something that is as much fun as they are. But, because cookies are also delicate, they need to be protected as well. Read on to find out about some eye catching and practical cookies box packaging design.

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A publication design can be integral in the branding process. Publications that companies release can serve to inform customers about the company, or their products or services. It’s important to integrate some key features to make sure the publication is as effective as possible in getting its message across. Read on to find out more about what to look out for when creating a publication design.

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Written by ©2018 Lien Design

When we think of food packaging, it seems like there aren’t many designs that haven’t been created. Designers are constantly looking to update for looks that will stand out on the grocery store shelves. That’s where geometric packaging design comes in handy.

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Alcohol is a multibillion-dollar market in the United States and one that must continue to evolve to keep up with consumer needs. This comes into play in the products that are offered as well as the alcohol packaging design. Read on to find out more about the latest trends for packaging design in the alcohol industry.

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Written by ©2018 Lien Design

When you are starting a company or launching a new product or service, your packaging design is VERY important. It will serve as the way your customers identify your product and it will increasingly become tied into your brand identity as years go by.

For these reasons, the packaging design you create should be something that you are happy with from the beginning. However, there are situations that arise where companies decide their packaging needs an upgrade. Decisions for packaging redesign are ones that should be thought over carefully as they could end up causing a disconnect between consumers and products. On the other hand, sometimes package redesign can be a very successful move. This article will take a look at some brands who worked with food packaging design companies to upgrade their looks and were met with varying results.  

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Written by ©2018 Lien Design

In the world of marketing, there are many things that can serve to build your brand. These can include packaging, logo design, web sites, social media and more. Your business can even benefit from a great brochure. Some may question the relevance of a brochure in marketing in today’s world, but it is a good way to let people know about your company, giving them something tangible to browse as opposed to giving them a web address that they may forget about minutes later. If you think a brochure can help your company grow, here are some things you should know about creating a great brochure design.

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Packaging design can serve as a fun and creative way for brands to express themselves. The fun meter gets pushed up to eleven when considering sweet box packaging design. Here, brands can get as silly as they want, while others, that choose to market themselves as a high end brand, might feature packaging that is more elegant and conservative. Read on to find out about current trends and what some sweets companies are coming out with in their packaging designs.

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