As the world of marketing and branding evolves, new trends continue to emerge. One that has become increasingly popular over the last few years is influencer marketing. With influencer marketing, companies use a particular person who has influence in their industry to help promote their product or service. Read on to find out why this is such an effective part of branding success.
Trademark? Service Mark? Registered Trademark? Find Out What They’re All About and How They Can Protect Your Brand
Written by ©2018 Lien Design
When you create a logo or slogan for your brand, you want to protect is so that other companies can’t come along and create similar designs for their company. You’ve probably seen signs like TM, SM or R, all of which give varying degrees of protection to their properties. Find out more about what each can do to protect your company.
How to Grow Your Company by Marketing on Instagram
Written by ©2018 Lien Design
When it comes to branding, your company’s online presence is very important. While web design can play a huge role in marketing your brand digitally, social media is also a huge component, and Instagram is one of the most popular platforms when it comes to social media sites today. That’s why it’s important to brand effectively on this platform. Keeping that in mind, here are some helpful hints for branding on Instagram.
How Website Typography is Speaking to Your Customers
Written by ©2018 Lien Design
In this digital world, a web site is a very important representation of your company. But just having a web site is not enough. It is important to pay close attention to the details to create a site that is user friendly and easy to navigate.
When thinking of these elements, a detail like typography can seem rather small. But it actually plays a key role when it comes to your online graphic design work. Find out more about the type of typography you should use to keep users engaged.
Why Brand Purpose Can Be Crucial For Your Business
Written by ©2018 Lien Design
Finding an identity for a brand can play an important role in pushing your business forward. It will help you connect with your target audience, giving them something to relate to and connect with.
Establishing a brand purpose is an important part of creating your brand identity. A brand purpose is the answer companies give when asked the question ‘why?’ Why are we a company?…why are we doing what we do? Companies that have employees that can answer these questions will be stronger over all.
2019 Trends in Packaging Design
Written by ©2018 Lien Design
The way we package products is something that is always evolving and new trends emerge all the time. To stay current and keep up with competitors, brands are encouraged to research trends to make sure their products are appealing to a modern generation. Keeping that in mind, here are some trends in packaging and design that are emerging this year.
How to Effectively Build a Brand Strategy
Written by ©2018 Lien Design
When starting out in the business world, an entrepreneur has a lot to deal with. Expenses, employees, supply and customer demands may all loom at the forefront distorting the long term picture. However, design and branding is something that should be considered as it is one of the vital building blocks of your company. Keeping that in mind, here are some great ways to build a great brand strategy.
Place Branding: How to Make an Effective Campaign for Your Location
Written by ©2018 Lien Design
When we think of branding, we typically think of it in relation to a service or product. However, place branding can also be an effective way to boost economy in a nation, region, local area, city or town.
When thinking of place branding in your graphic design, we must consider what makes a location unique. That could be the products it offers, the visitor experience or the perception people have of the location.
Using Data Visualization in Your Marketing Techniques
Written by ©2018 Lien Design
The world of digital marketing is constantly updating and keeping track of the latest trends will be the best way to help you stay on top of the competition. One up and coming trend being used more frequently is that of graphic design data visualization. Exactly what it sounds like, data visualization gives you the means to view data in a visual fashion. When used in marketing, it can offer up to date information on how your campaign is doing. Here are some great examples of how these are used in a practical sense.
Gamification: The New Trend in 2018 Branding
Gamification is defined as the application of typical elements of game playing and can include scoring, competition and rules of play. When incorporated into your design and branding process, it can be an effective tool, working to increase engagement and loyalty. Read on to find out more about gamification in branding, why it works and some great examples of how it’s being used.
How Attractive Graphic Design Can Help Your SEO
Written by ©2018 Lien Design
When we think about graphic design, we think about making attractive graphic design food packaging for our products and good looking graphics for our web sites. We rarely think about how this effects our SEO ranking.
Once were the days when SEO ranking was based on the keywords and phrases used in our content as well as backlinks included, etc. Today, things are changing and SEO is also based on content quality, bounce rate and your backlink profile… and that’s where graphic design comes into it.
How Animation Can Help Your Company Branding
Written by ©2018 Lien Design
When it comes to digital marketing, video is definitely trending. And when it comes to animation…well the Simpsons seemed to bring that well-loved medium to the forefront over 30 years ago, and its been exploding all over the media ever since. That’s why it makes perfect sense to combine these when branding your company, to effectively catch the attention of a number of consumers.
But the benefits of animation in branding goes well beyond what is trending at the moment. Here are some reasons why this form of marketing is one that is here to stay.
How 3D Renderings Can Help Your Real Estate Business
Written by ©2018 Lien Design
It’s no doubt that real estate can be a very lucrative market. The buying and selling of properties guarantees a high demand and with the ever increasing cost of housing and doing business, there’s plenty of money to be made by those who are dedicated and stay on top of the latest trends.
When thinking of the latest trends in real estate, 3D rendering is one of the most popular, making a must for agents and web sites looking to sell properties. These real estate 3D renderings provide one of the most realistic ways for a client to view a property before it is built. Find out more about how this technique can help your real estate business.
The Sustainable Packaging Design Trend of 2018
These days, being eco-friendly is everything. It can save money and resources while helping the environment. Companies that incorporate environmentally friendly designs into their packaging can also win over customers who wish to help the earth. These customers will be more likely to buy a product if they know the company supports a cause they believe in. If you would like your company to take steps to become more environmentally friendly in your packaging and design, read on to find out about some valuable steps you can take.
Brewery Logo Design for 2018
The beer and brewery industry has exploded in the last couple of years. Exotic flavors and hand crafted brews are popular favorites making this a desirable industry for both customers and entrepreneurs and, because of this, brewery business owners are facing more competition than ever, making it harder for them to stand out. However, a great brewery logo design can help your brand to stand out as long as you keep these important factors in mind.
Are Logo Creator Websites Worth the Risk?
Are Logo Creator Websites Worth the Risk? Short answer… no! But let’s go into some more detail in an effort to keep you from making a major mistake, which several uninformed companies are currently making.
Your logo is one of the most important aspects of your brand. It is the most recognizable aspect of your brand’s identity, instantly calling your brand to mind when people see it. If you have a logo you are unhappy with, changing it will be difficult and you risk disorienting customers as you try to reestablish your brand identity. For this reason, you want to create unique a logo that will work to represent your products for years to come.
How to Get the Very Best Web Development in California
Written by ©2018 Lien Design
Because the internet is such a great place to promote and find businesses, your web site should do all it can to represent your company. If you need to create a web site for your business, or if you are looking to update the website you currently have, you need to work with a reputable company who can really get your ideas across. Here are some things you should look for when considering web development California.
Tips for Designing Great, Unique Packages and Labels
Trends in packaging label design are constantly changing and updating with the times. It is important to stay on top of these trends while including classic elements ensuring your packaging will endure the test of time. Keeping that in mind, here are some great tips for designing packaging and labels.
Stories Behind Some of the Most Iconic Packaging Designs
Written by Lien Design ©2018
When we think of packaging designs, there are a few that stand out as iconic. Each of these designs has a story behind them and it could be fun to hear those stories. Read on to find out what lead to the creation of some of the best packaging designs in history.
How to Create a Medicine Packaging Design Consumers Can Trust
Written by ©2018 Lien Design
When thinking of packaging design, an element of simplicity should be included so that people can tell exactly what is in a product by looking at it. The design should also stand out on grocery store shelves, allowing the product to catch consumer’s attention. But when creating a design for a medicine bottle, a different set or rules apply. Find out some things you should be thinking about when creating a medicine packaging design.