Written by ©2018 Lien Design

The economy rises and falls and brands often respond to these fluctuations by raising and lowering their prices. During times of economic depression, brands may lower prices and may also cut back on their marketing budgets to make up for the lack of income. Although this may make practical sense, it often results in consumers forgetting about your brand and not buying from you, even after the economy has bounced back. Keeping that in mind, here are some examples of brands who survived the Great Depression and how they kept their marketing strong throughout.

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When thinking of different types of branding, private label branding is something to consider. Private label brands are products or services manufactured or provided by one company under another company’s brand. Also referred to as OEM (Other Equipment Manufacturer) these items could add major margin to your store giving it credibility and trust with shoppers.

To better understand private label branding, let’s look at a company like Target. Target sells snacks from companies like General Mills and Frito Lay but is also sells the Archer Farms brand which is Target’s private label brand.

Private label branding has its shares of pros and cons. Read on to find out how it can help or hurt your business.

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Brand equity is a graphic design and marketing term that defines a brand’s value. There are several factors that come into play when determining a brand’s worth and it can effect what a company can charge for a product, it’s reputation and more. Read on to find out how your brand’s equity can work for you.

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Written by ©2018 Lien Design

No matter how effective your branding strategies may be, there is always room for improvement especially considering the fact that new trends are constantly emerging. That’s why you should perform branding audits on a regular basis. These will help you determine where you are at in terms of your branding and what can be updated and improved upon.

A competitive brand audit will help determine how you are doing as compared to your competitors. Read on to see what’s involved in these types of brand audits.

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Written by ©2018 Lien Design

Anyone who is familiar with business and marketing probably knows some basics about effective branding. But going beyond the basics, different rules apply depending on the industry you are in. This article will be taking a closer look at branding in the fashion industry and what you should know about marketing your designs.

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As the world of marketing and branding evolves, new trends continue to emerge. One that has become increasingly popular over the last few years is influencer marketing. With influencer marketing, companies use a particular person who has influence in their industry to help promote their product or service. Read on to find out why this is such an effective part of branding success.

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Written by ©2018 Lien Design

When you create a logo or slogan for your brand, you want to protect is so that other companies can’t come along and create similar designs for their company. You’ve probably seen signs like TM, SM or R, all of which give varying degrees of protection to their properties. Find out more about what each can do to protect your company. 

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Written by ©2018 Lien Design

When we think about graphic design, we think about making attractive graphic design food packaging for our products and good looking graphics for our web sites. We rarely think about how this effects our SEO ranking.

Once were the days when SEO ranking was based on the keywords and phrases used in our content as well as backlinks included, etc. Today, things are changing and SEO is also based on content quality, bounce rate and your backlink profile… and that’s where graphic design comes into it.

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Written by ©2018 Lien Design

When it comes to digital marketing, video is definitely trending. And when it comes to animation…well the Simpsons seemed to bring that well-loved medium to the forefront over 30 years ago, and its been exploding all over the media ever since. That’s why it makes perfect sense to combine these when branding your company, to effectively catch the attention of a number of consumers.

But the benefits of animation in branding goes well beyond what is trending at the moment. Here are some reasons why this form of marketing is one that is here to stay.

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Written by ©2018 Lien Design

It’s no doubt that real estate can be a very lucrative market. The buying and selling of properties guarantees a high demand and with the ever increasing cost of housing and doing business, there’s plenty of money to be made by those who are dedicated and stay on top of the latest trends.

When thinking of the latest trends in real estate, 3D rendering is one of the most popular, making a must for agents and web sites looking to sell properties. These real estate 3D renderings provide one of the most realistic ways for a client to view a property before it is built. Find out more about how this technique can help your real estate business.

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These days, being eco-friendly is everything. It can save money and resources while helping the environment. Companies that incorporate environmentally friendly designs into their packaging can also win over customers who wish to help the earth. These customers will be more likely to buy a product if they know the company supports a cause they believe in. If you would like your company to take steps to become more environmentally friendly in your packaging and design, read on to find out about some valuable steps you can take.

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